Roman GłogulskiUbisoft, the leading French game production company, is talking about the future of computer games based on subscriptions. Philippe Tremblay, the director of subscriptions at Ubisoft, shared this vision in an interview with GamesIndustry.biz.
Ubisoft has no intention of imposing a specific path on users. The company offers both traditional game purchases and subscriptions, and player preferences are crucial. Currently, some players choose subscriptions, but both models work in parallel.
Tremblay admits that he doesn’t have a crystal ball, but he believes that the future of gaming lies in subscriptions. Although subscriptions represent a relatively small market segment, they are growing dynamically.
Players are accustomed to owning games, much like in the era of DVD discs. Changing these habits is a gradual process. However, according to Tremblay, players are feeling more and more comfortable with the concept of subscriptions because they allow quick access to their favorite games without the worry of losing progress.
Ubisoft is continuously developing its game subscription services, such as Ubisoft+, which recently introduced a new Premium version. The company is aware that some players still prefer traditional physical copies of games and seeks to understand their perspective. However, Tremblay emphasizes that subscriptions are the future, providing continuous access to games and services at any time.
FAQ:
Are game subscriptions popular? Game subscriptions are growing in popularity, although they still represent a relatively small portion of the market.
What is Ubisoft+? Ubisoft+ is a game subscription service by Ubisoft that allows access to a wide library of on-demand games.
What are the benefits of game subscriptions? Game subscriptions allow quick access to a large number of games without the need for physical ownership. Players can play their favorite titles at any time, ensuring progress continuity.
Source: GamesIndustry.biz
