Roman GłogulskiAt the latest Mipcom exhibition in Cannes, Gerhard Zeiler, the head of Warner Bros. Discovery for International, and Leah Hooper Rosa, the head of streaming for the EMEA region, announced that HBO Max will be rebranded as Max in 22 European countries, including Poland, in spring 2024.
The future of HBO Max in Poland seems promising, as it will be a significant event for the company this year. Although the exact release date of the Polish version of the service has not been disclosed yet, we can expect significant changes.
Max in Poland – What to Expect?
Max’s offering in Poland will include content from HBO and Max Originals, productions from TVN and Player, as well as materials from Eurosport, such as the upcoming Olympic Games in Paris. Unofficially, it is known that the Player brand will remain in the market. With its extensive catalog of productions, Max will be able to effectively compete with giants like Netflix and Disney+.
Increased Focus on Polish Productions
The introduction of the Max brand to Poland signifies a stronger focus on local productions by the group. Warner Bros. Discovery announced in November of last year that they were seeking projects for series, feature films, as well as documentary films and series. A special event called Content Day was organized for producers and TV creators in the Polish market.
Rebranding and Streaming Service Offering
The streaming service Max made its debut in the United States in May of last year as a replacement for HBO Max. In addition to TV series and movies, it also offers documentaries and reality shows, available through Discovery+. In Poland, this service is part of the Player platform. The basic Max package with ads costs $9.99 per month or $99.99 per year, allowing viewing on two devices in 1080p resolution.
The more expensive option at $15.99 per month or $149.99 per year enables HD quality viewing without ads and the ability to download 30 titles. The most expensive Ultimate package costs $19.99 per month or $199.99 per year and offers 4K quality, Dolby Amos, and the ability to download 100 titles.
Will Polish Viewers Be Interested in Max?
According to Mediapanel data, in December of last year, HBO Max captured the attention of 2.94 million Polish internet users (9.91% reach). On average, viewers spent 3 hours and 19 seconds on the platform, accounting for 7.93% of total usage time. It is worth noting that these data are from before the premiere of the Max service in Poland.
FAQ:
1. What is Max?
Max is a streaming platform presented as the successor to HBO Max in 22 European countries, including Poland. It offers content from HBO and Max Originals, productions from TVN and Player, as well as materials from Eurosport.
2. What will be the subscription prices for Max in Poland?
The basic Max package with ads costs $9.99 per month or $99.99 per year. The more expensive option at $15.99 per month or $149.99 per year allows for HD quality viewing without ads and the ability to download 30 titles. The most expensive Ultimate package costs $19.99 per month or $199.99 per year and offers 4K quality, Dolby Amos, and the ability to download 100 titles.
Source: [WirtualneMedia.pl](https://www.wirtualnemedia.pl/artykul/hbo-max-w-polsce-max-wiosna-2024-tvn-warner-bros-discovery)
