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META CEO Mark Zuckerberg gained an advantage by negotiating and ultimately acquiring Oculus nearly a decade ago, believing that XR (extended reality) would be the future of computing. He made this decision in an effort to surpass Apple, which had a significant influence in the mobile presence of Meta. However, now Apple is entering the XR market with its own Vision Pro glasses, raising the question of who will emerge as the winner?
While Meta gained an advantage by building accessible XR platforms, Apple, dominant in the ecosystem and focused on the user experience, may prove to be stronger in this rivalry. The competition for dominance in XR technology is just beginning, and only time will tell whether Zuckerberg’s decade-long mission will be successful or if Apple will maintain its strength.
Meta’s Strategic Move
In 2014, Zuckerberg made the strategic decision to acquire Oculus, a startup specializing in virtual reality technology, believing that XR would become the primary computing platform. His goal was to make Meta a market leader before Apple or Google could dominate this space. The acquisition aimed to counter Apple and Google’s control over mobile platforms and secure Meta’s position in the evolving technological landscape. By accelerating the development of XR, Zuckerberg wanted to reduce his company’s vulnerability to the consequences associated with the mobile world.
Apple’s Approach
While Meta operated openly, establishing its position in the XR field, Apple conducted silent research and development in this area. As early as 2014, Apple began recruiting experts in VR/AR. Despite Meta’s temporal advantage, Apple’s mysterious approach may give the tech giant a significant edge. With the introduction of Vision Pro glasses, Apple leverages its ecosystems and compatibility with existing iOS applications and services. Apple’s focus on the user and emphasis on seamless experiences may pose a challenge for Meta.
Developments
Currently, Meta holds a dominant position in XR due to its accessible and affordable headset kits and a rich content library. However, defeating Apple in the XR field requires more than just a temporal advantage. Apple’s focus on the user experience and integration with existing services may disrupt Meta’s position. Despite consistently delivering high-quality hardware, Meta struggles with user experience issues. The results of Meta’s battle with Apple for dominance in XR remain uncertain, but the competition between these tech giants will shape the future of XR technology and redefine the landscape of computing.
The Future of XR Technology
The competition between Meta and Apple for dominance in XR will provide answers to whether Zuckerberg’s decade-long mission will succeed. The ultimate test will be whether Meta’s XR is needed in Apple’s Vision Pro hardware, indicating a victory for Meta. However, if Meta falls under the influence of Apple, leveraging its ecosystem, Zuckerberg will face the same threats he sought to overcome. The rivalry between Meta and Apple represents an exciting chapter in the evolution of XR technology, where innovation and user experience will be key in determining the winner.
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