Research conducted by Consumer Intelligence Research Partners (CIRP) reveals that almost half of iPhone buyers choose models with larger storage capacity. This trend is expected to continue in the coming years.
Despite the higher cost, customers are not deterred from selecting iPhones with expanded storage. Even though the base storage capacity of iPhones has significantly increased in recent years, the percentage of people willing to pay extra for larger storage remains consistently high, with small increments.
In 2019, when the iPhone 11 with 64GB of storage was introduced, 40% of buyers decided to upgrade to the expanded version. Despite the base model of the iPhone 13 having 128GB of storage, the percentage of customers choosing to upgrade remains at a similar level.
In 2021, a year dominated by the pandemic, a whopping 59% of consumers opted for models with larger storage. However, experts from CIRP note that this behavior was largely incidental, driven by increased remote work and higher phone usage.
Nevertheless, experts predict that the sales of models with higher storage capacity will continue to grow. Consumers are now seeking devices that can meet their needs over a longer period, and the lack of expandable storage options may limit their choices. As a result, investments in pricier models with larger storage should increase.
FAQ:
– What is storage capacity? Storage capacity refers to the amount of space on a device where data, such as photos, videos, apps, etc., is stored.
– How do iPhone models differ? iPhone models differ in various aspects, including storage capacity.
– What are the benefits of having a phone with larger storage capacity? Phones with larger storage capacity allow users to store more photos, music, videos, etc., providing them with greater flexibility in using their phones.
Source: CIRP, own elaboration
The source of the article is from the blog lanoticiadigital.com.ar