BSNL, Bharat Sanchar Nigam Limited, has set an ambitious goal of capturing a 20% market share in the mobile subscriber market by the end of 2024. The company plans to achieve this by rapidly expanding its 4G network using indigenous technology and ensuring consistent network uptime. BSNL aims to regain the market share it lost to private sector telecom operators in recent years, and believes that the expansion of its 4G services in various regions will help achieve this objective.
PK Purwar, the CMD of BSNL, is confident that the company can reach the 20% market share target. He emphasizes the importance of delivering high-quality services and swiftly rolling out 4G and 5G services. Currently, BSNL holds a market share of 8.08%, while Reliance Jio and Bharti Airtel dominate with shares of 39.3% and 32.85% respectively. Vodafone Idea holds 19.6% of the market.
To expand its 4G services, BSNL plans to deploy 100,000 base transceiver stations (BTSs) and has already installed nearly 2,000 BTSs in Punjab and Haryana. The company is also working on deploying new equipment in Uttar Pradesh, Uttarakhand, and Himachal Pradesh. Additionally, BSNL aims to launch 5G services in 2025 by leveraging their upgradable 4G network.
In order to expedite the expansion of its 4G services, BSNL has awarded an advanced purchase order worth approximately Rs 19,000 crore to Tata Consultancy Services (TCS) and ITI Limited to deploy its 4G network across 100,000 sites. Union Telecom and IT Minister, Ashwini Vaishnaw, expressed confidence in BSNL’s indigenous 4G equipment and announced plans to expand BSNL’s 4G services to 50,000 towers by June and July of this year.
BSNL’s strategy to achieve a 20% market share relies heavily on the swift implementation of its 4G network, ensuring strong service quality, and successfully entering the 5G market. With determined efforts and strategic partnerships, BSNL aims to establish itself as a significant player in the Indian telecom industry.
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