Facebook, one of the most popular social networking sites in the world, is introducing a controversial feature called “Link History.” This option creates a database of websites visited in the Facebook mobile browser, making it easier to access content and personalize ads. However, for some, this is another reason to delete their Facebook account.
User tracking consent
Facebook’s new feature uses visited websites to generate ads tailored to specific users. The service tracks user choices and preferences, using this information to target advertisements. Although Facebook has tracked users before, it now gains more transparency and legality as users themselves must give consent to activate this option.
Enabling the “Link History” feature
To activate the “Link History” feature, you need to click on any shared link in the Facebook application, tap on the three dots in the bottom right corner, and select “Browser Settings.” There, you will find the option “Allow Link History,” which can be enabled by sliding the toggle button. You can also disable it the same way. However, it’s important to note that the feature is being gradually rolled out and may not be available to all users yet.
Privacy concerns?
Naturally, the “Link History” feature raises concerns about user privacy. Although Facebook claims that the collected data is only used for ad personalization, some consider it a privacy invasion. Each user should make an individual decision about activating this feature, taking into account their preferences and privacy limitations.
Frequently Asked Questions (FAQ):
1. Can I block Facebook from tracking my link history?
Yes, you can disable the “Link History” feature in the browser settings of the Facebook application.
2. Can the websites I visit be used for ad personalization?
Yes, Facebook uses information about visited websites to target ads.
3. Is the “Link History” feature available to all users?
The “Link History” feature is being gradually rolled out and may not be available to all users yet.
Source: Facebook
The source of the article is from the blog macholevante.com