As we enter the new year, all eyes are now on the technological giant, Apple, as it prepares for an eventful 2024. It plans to expand its presence in the gaming industry and venture into the realm of mixed reality, promising significant advancements in the coming months.
Apple has been steadily increasing its involvement in the gaming industry, going beyond mobile games with the introduction of Apple Arcade. While this subscription service has been a hidden gem in the Apple ecosystem, the company aims to further strengthen its presence. Apple has already partnered with renowned developers such as Capcom and Kojima Productions, and now it seeks to streamline the process of porting games from the Windows system to macOS with its Game Porting Toolkit. Through these efforts, Apple aims to change the perception of macOS as a serious gaming platform.
In 2023, Apple caused a stir with its iPhone 15 Pro lineup, equipped with a processor capable of delivering console-level gaming. Although the process of game porting and improving gaming experiences presented some challenges, Apple promises to continue refining its solutions as smartphone technology progresses. However, Apple’s introduction of the A17 Pro chip coincides with the emergence of portable gaming devices like the Steam Deck, offering full gaming experiences on PC at more affordable prices. Apple’s vision of establishing its own market, similar to the Nintendo Switch console, is promising but may face challenges such as competitive pricing and competition from existing portable gaming devices and cloud gaming services.
Furthermore, Apple’s long-awaited entry into the mixed reality market comes in the form of the Vision Pro goggles. Announced at WWDC 2023, Vision Pro is Apple’s first major hardware category since the release of the Apple Watch in 2015. Described as a “spatial computer,” not much is known yet about these goggles. They operate on their own operating system, visionOS, based on iOS, enabling simultaneous use of virtual reality, augmented reality, and mixed reality. However, with a staggering price tag of $3,499, Vision Pro faces tough competition from Meta, which has dominated the mixed reality market for years. Nonetheless, Vision Pro offers many advantages, such as support for Apple Arcade and compatibility with Bluetooth game controllers, indicating the potential to attract game developers and offer a unique gaming experience.
In 2024, Apple intends to strengthen its position in the gaming industry and captivate users with its entry into virtual reality. By focusing on technological advancements in gaming, hardware refinement, and nurturing relationships with developers, Apple has the potential to reshape the gaming landscape and establish itself as a force to be reckoned with in the market. We eagerly await further updates and releases as it is evident that the future of Apple in gaming and mixed reality is promising.
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The source of the article is from the blog foodnext.nl