According to a new report, Apple TV+ has experienced a significant increase in viewership and watchtime, despite a decrease in the number of new titles introduced this year. The streaming service has managed to double the number of hours watched compared to the previous year. Even though Apple TV+ premiered 50 new titles this year compared to 56 the previous year, it still achieved great success. The decrease in new productions can be attributed to the major Hollywood strikes that caused production delays.
One of Apple TV+’s biggest successes this year was the highly acclaimed film “Family Plan”, which debuted as the most-watched film in the platform’s history. Additionally, the series “Morning Show” saw a 20% increase in its audience in the third season, becoming the most-watched series on Apple TV+. So far, the platform’s best miniseries is “Lessons in Chemistry”.
The report also highlights that the number of viewers on Apple TV+ has increased an impressive 42% in 2023, reaching over 100 countries. Furthermore, the total watchtime on the platform has doubled compared to the previous year.
Several factors contributed to this successful year for Apple TV+. The early success of programs such as “Monarch: Legacy of Monsters”, “Messi in America”, the fourth season of “For All Mankind”, and the third season of “Slow Horses” played a significant role in attracting viewers to the platform.
Despite certain production difficulties, Apple TV+ has clearly engaged audiences and delivered fascinating content. With a growing number of viewers and increased watchtime, the streaming service positions itself as a significant player in the highly competitive streaming industry.
Source: Apple.com
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