Fossil Gen 7 Smartwatches Cancelled as the Company Exits the Market

Fossil Group, a well-known name in the smartwatch industry, has recently announced a surprising decision. Despite unveiling its Fossil Gen 6 smartwatch lineup running on Wear OS just a few months ago, the company has confirmed that it will be leaving the smartwatch business entirely. This news comes as a shock to many, as Fossil has been a prominent player in the smartwatch market for years.

According to Amanda Castelli, a spokesperson for Fossil Group, the choice to exit the smartwatch business is driven by the significant changes in the smartwatch industry in recent years. Instead, the company will be reallocating its resources to focus on its core strengths and segments, which involve designing and distributing traditional watches, jewelry, and leather goods under its own brand and licensed brand names.

This announcement follows rumors from last month that Fossil would no longer be releasing new Wear OS smartwatches. Additionally, the company has been offering significant discounts on its existing smartwatches, indicating a possible effort to clear inventory. These clues led some to suspect that a major change was on the horizon for Fossil’s smartwatch business.

Despite stepping away from the smartwatch market, Fossil has assured its customers that it will continue to provide support for its existing Wear OS-powered smartwatches for the next few years. Users can expect updates to ensure their devices continue to function smoothly.

While Fossil’s departure from the smartwatch market may disappoint some fans, it also presents new opportunities for the brand to focus on its strengths in the traditional watch industry. As technology continues to advance, it will be intriguing to see how Fossil adapts and innovates in its core segments to deliver compelling products to its customers.