In recent times, during the investigation into gambling in Iowa and Iowa State, the use of geofencing technology has been revealed. It turns out that not only law enforcement agencies use it to gather information, but also marketing departments utilize it to target advertisements to individuals in specific locations.
Geofencing involves defining an area where analyses are carried out. Benjamin Bouslog from Adcellerant, a company specializing in digital marketing and geofencing, revealed that this type of technology can be applied on different scales, from small areas like the front seat of a car to large radio coverage areas. Data collected through geofencing is then used to direct ads to app users and social media users who are present in a particular location. Furthermore, ads can reach individuals even up to 12 months after being in a geofenced area.
All device activities are tracked and recorded, meaning every device is under constant observation. If law enforcement agencies, such as the Department of Criminal Investigations or other entities, want to check what a specific person has done on their device, they have the capability to do so.
Geofencing technology opens new perspectives in the field of marketing. It allows companies to precisely target ads to individuals in specific locations, thereby increasing the effectiveness of advertising campaigns. However, privacy and data protection issues, which are crucial when utilizing this technology, must be taken into account.
The conclusion is that geofencing technology has significant potential in the field of marketing. However, evolving legal changes regarding personal data protection require caution and compliance with the appropriate regulations. Businesses must find the right balance between effectively utilizing this technology and protecting the privacy of their customers.
Frequently Asked Questions (FAQ) – Geofencing Technology in Marketing
The source of the article is from the blog radardovalemg.com