Apple is making significant adjustments to its app ecosystem due to the European Union’s Digital Markets Act (DMA). One of these changes is the requirement to allow users to sideload apps, meaning they can download and install apps from sources other than the official App Store. However, Apple plans to maintain control over this process by implementing fees and a review process for sideloaded apps.
The DMA aims to reduce the dominance of major tech companies in the digital market and foster competition. To comply with these regulations, Apple has announced that it will enable sideloading on iOS with the release of iOS 17.4, specifically for the European market. It is currently unknown when sideloading will become available in the United States.
Sideloading, a feature already familiar to Android users through the Google Play Store, allows users to access apps that are not officially available on the designated app store. Apple’s strict prohibition on sideloading has granted the company complete control over the apps available on iOS devices. Apple ensures the security and adherence to content guidelines of each app through a thorough review process.
Apart from security compliance, Apple’s revenue from the App Store is a significant consideration. The company typically receives a 27%-30% commission on sales of paid apps, in-app purchases, and subscriptions. This commission-based model has generated substantial revenue for Apple, with a few exceptions. For instance, if an app costs $1, Apple would earn $0.30, while the app developer receives $0.70.
It remains uncertain whether Apple will impose fees on sideloaded apps using its existing commission-based model or opt for an alternative approach. Additionally, specific details regarding the review process for these apps have yet to be revealed. Apple’s strict control over app distribution, its rigorous review process, and the commission structure for the App Store have sparked controversies and legal battles, including the ongoing dispute with Epic Games.
With the deadline for DMA implementation approaching in March, Apple is under pressure to implement these changes promptly. As a result, iOS 17.4 is expected to be rolled out in Europe before the deadline.
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The source of the article is from the blog foodnext.nl