TikTok, the popular social media platform, is testing a feature that allows some users to send videos up to 30 minutes in length. This new function could open up new opportunities for in-video advertising, known as mid-roll ads. Research shows that these types of ads increase viewership and engagement.
The first information about this option came from social media consultant Matt Navarra, who shared a screenshot on his Threads account announcing the introduction of this feature on TikTok.
TikTok’s decision to enable longer videos comes after the positive reception of such a capability on Douyin, the Chinese version of TikTok. Douyin increased the time limit for videos to 30 minutes in 2022.
Over the years, TikTok has steadily increased the maximum video duration on the platform:
– 15 seconds per video in 2018,
– 60 seconds per video in 2019,
– 3 minutes per video in 2020,
– 5 minutes per video in 2021,
– 10 minutes per video in 2022,
– 15 minutes per video in 2023.
The introduction of the ability to send longer videos can benefit both users, who will have greater freedom in creating content, and advertisers, who will find new ways to reach their target audience. However, to avoid overwhelming users and losing their interest, it is important for ads to be appropriately tailored and not overly burdensome for viewers.
Source: Search Engine Land
FAQ
1. What new possibilities does TikTok introduce?
TikTok is testing a feature that allows some users to send videos up to 30 minutes in length. This feature opens up the possibility of placing mid-roll ads within videos.
2. What are mid-roll ads?
Mid-roll ads are ads placed within videos that increase viewership and engagement.
3. When did TikTok introduce the ability to send longer videos?
TikTok increased the maximum video duration on the platform as follows:
– 15 seconds per video in 2018,
– 60 seconds per video in 2019,
– 3 minutes per video in 2020,
– 5 minutes per video in 2021,
– 10 minutes per video in 2022.
4. When was the ability to send longer videos introduced in the Chinese version of TikTok?
In the Chinese version of TikTok, Douyin, the ability to send 30-minute videos was introduced in 2022.
5. What benefits does the introduction of longer videos on TikTok bring?
The introduction of the ability to send longer videos gives users more freedom in creating content and provides advertisers with new opportunities to reach their target audience.
Definitions
– TikTok: A popular social media platform that allows users to create, share, and watch short video clips.
– Mid-roll ads: Ads placed within videos, typically after a specified duration of the video.
Related links
– TikTok
– Douyin
– Search Engine Land
[embedded video]
The source of the article is from the blog dk1250.com