TikTok, a platform known for its short-form video content, is surprising its users with its latest feature – the ability to upload videos lasting 30 minutes. This decision appears to be a significant step towards a longer format, diverging from what made it popular.
Social media consultant Matt Navarra noticed the new option in the iOS beta version of the app in the UK. According to Navarra, some users also noticed the appearance of this feature in the beta version of TikTok for Android.
Now, TikTok is not only competing with YouTube for short videos but also for longer ones. This decision indicates a desire to attract creators of longer video content who have been posting their content on YouTube.
However, the introduction of this change is not only about competition between platforms but also an opportunity for creators to have even more possibilities. The longer upload time opens the doors to a variety of content, such as full episodes of TV shows.
It can already be seen that many TV networks are using TikTok to reach their audience. However, the previous time limit prevented them from uploading full episodes, requiring them to split them into multiple parts. Now, with the ability to upload 30-minute videos, TV networks will be able to post entire episodes in one TikTok post.
However, it’s important to note that not all TikTok users are interested in longer videos. After all, TikTok gained its popularity as a platform for short, quick videos. There are already opinions that TikTok disrupts people’s concentration and attention, so longer videos may not be well-received. Nevertheless, TikTok is preparing for the wider dissemination of longer videos by testing a full-screen, horizontal layout in certain regions.
Additionally, TikTok seems to be aware that not everyone wants long videos, as confirmed by the introduction of the feature to speed up videos by holding the right side of the screen.
As with all tested features, it is unclear when or if TikTok plans to introduce the 30-minute video upload feature for all users.
Q&A:
- What new feature did TikTok introduce?
TikTok introduced the feature to upload 30-minute videos, which is a significant change compared to its previous short-form video content. - When can users utilize this feature?
The feature to upload 30-minute videos is already available for testing in the iOS beta version of the app in the UK and the beta version for Android. - What competition does TikTok pose for other video platforms?
By allowing the uploading of longer videos, TikTok is in direct competition with YouTube. TikTok aims to attract creators who post longer content on YouTube. - What benefits does the introduction of longer video upload option bring?
This change allows creators to have greater flexibility in producing diverse content, such as full episodes of TV shows. The previous time limit made it difficult to upload complete episodes. - Do TV networks use TikTok to reach viewers?
Yes, many TV networks already use TikTok as a platform to reach their audience. With the ability to upload 30-minute videos, they can now post entire episodes in one TikTok post. - Are all TikTok users interested in longer videos?
No, not all TikTok users are interested in longer videos. The platform gained popularity primarily as a place to share short, quick videos. - Does TikTok plan to introduce the 30-minute video upload feature for all users?
It is still unclear when or if TikTok plans to introduce the 30-minute video upload feature for all users. The feature is currently being tested in certain regions.
Definitions:
– TikTok: A platform known for its short-form video content, where users can create and share 15-60 second videos.
– YouTube: A popular video-sharing platform that allows creators to earn revenue from ads.
Links:
– TikTok App: [link](https://www.tiktok.com/)
– YouTube Platform: [link](https://www.youtube.com/)
The source of the article is from the blog anexartiti.gr