Samsung has been dominating the foldable smartphone market with its Galaxy Z series, but its high prices have hindered its success in China. However, a new report suggests that Samsung has a different strategy to counter its competitors.
According to sources, Samsung is planning to release an “entry-level” version of the Galaxy Z Fold 6 to increase its market share in the foldable phone segment. The company aims to compete with Chinese brands such as Xiaomi, Honor, and Huawei, which have introduced more affordable foldable options and gained significant popularity in China.
Despite being credited for pioneering foldable smartphones, Samsung currently ranks third in the Chinese market. The report highlights that Chinese consumers are more attracted to the lower price points offered by local brands, leading to higher sales for these companies.
This isn’t the first time Samsung has expressed interest in creating a more affordable foldable device. In the past, there were rumors about the development of a “mid-range” foldable, but no final product came to fruition. However, this time, Samsung appears determined to offer a truly affordable option to compete with its Chinese rivals.
Although specific details about the Galaxy Z Fold 6 are scarce, rumors indicate that it may have a different aspect ratio and could be thinner than its predecessors. Samsung aims to strike a balance between affordability and cutting-edge technology, appealing to consumers who want the benefits of a foldable device without breaking the bank.
As the battle for dominance in the foldable smartphone market continues, Samsung’s strategic move to launch an affordable option could potentially disrupt the Chinese market and alter the competition landscape. Only time will tell if Samsung’s bet on an entry-level foldable will successfully capture the attention of Chinese consumers or if local brands will maintain their stronghold.
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The source of the article is from the blog anexartiti.gr