Netflix has announced a price increase for subscriptions in certain countries, meaning users will have to pay more for ad-free access to the service. The company has decided to withdraw the basic subscription package in Canada and the United Kingdom, which will be the first countries to see changes in the offerings.
Under the updated pricing, Netflix subscribers in Canada and the United Kingdom will have to choose between a cheaper plan with ads for $6.99 per month or a more expensive ad-free plan for $15.49 per month. This represents a noticeable price hike for users who were paying $11.99 per month for the basic plan.
The decision to withdraw the basic plan in these countries is a result of the growing popularity of ad-supported plans. During the last quarter, the number of subscribers to ad-supported plans increased by 70% compared to the previous period. Currently, ad-supported plans account for 40% of all subscriptions in countries where they are available.
Netflix emphasizes that the price increases are related to investing in platform development. In recent years, the company has introduced many new features such as 4K streaming and a gaming section. However, these enhancements are no longer offered without additional fees. Netflix states that it will occasionally ask users for small price increases to reflect these improvements.
In addition to the price hikes, Netflix has also announced its latest venture in the sports industry. The company has signed a 10-year deal with WWE to stream the weekly show Monday Night Raw. This is another step in Netflix’s expansion into live streaming. The $5 billion deal will provide streaming access to this popular production.
Will Netflix continue to invest in the sports sector and how will it affect the platform’s offerings? Will the price increases lead to a decrease in subscriber numbers? These are questions we can expect to be answered as we observe the company’s further developments. One thing is certain – using Netflix services is becoming more expensive for users.
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The source of the article is from the blog tvbzorg.com