Google is introducing innovative features in Google Ads that aim to facilitate the process of ad creation and campaign optimization. The new tools, available to all advertisers, allow for quick generation of ad text, images, and keywords. One of the most innovative features is the conversational experience, which combines advertiser knowledge with Google AI technology.
The conversational experience is a new feature based on chat communication that enables the creation and optimization of campaigns in Google Ads. Advertisers can utilize this feature by entering their website address, and Google AI generates relevant ad content, including images, headlines, descriptions, and keywords.
The new tools offer a wide range of possibilities. Advertisers can create new ad headlines and descriptions, generate appropriate keywords, and suggest images and website links. All generated content can be customized and adjusted using the chat function.
Google ensures full control over the ad campaign. Advertisers have the autonomy to decide which elements will be used in the campaign and can make any necessary adjustments and corrections. The new tools also allow for testing different campaign concepts before fully implementing them.
The new Google Ads features are particularly helpful for small businesses looking to scale their advertising efforts and create high-performing campaigns. Large agencies can also benefit from these tools to quickly test and implement new campaign concepts.
The new Google Ads features are now available for advertisers in the United States and the United Kingdom, with global availability coming soon. It is worth trying out these innovative tools, as they can greatly simplify ad creation and campaign optimization.
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