According to sources familiar with the matter, Microsoft’s search engine Bing, browser Edge, and advertising services are unlikely to be included within the scope of Europe’s Digital Markets Act (DMA). The European regulators have determined that these products do not possess enough market dominance to warrant regulation, following a comprehensive investigation spanning five months, which is expected to conclude in February.
This announcement provides a sense of relief for Microsoft, particularly in light of recent scrutiny from EU antitrust regulators regarding the company’s financial support of OpenAI, the creator of ChatGPT. The EU had suggested that this backing could potentially be subject to merger rules within the European Union.
Although Bing, Edge, and the advertising services will be exempt from the DMA, Microsoft is anticipated to take steps to ensure compliance with the regulation. Notably, the DMA primarily targets products such as the Windows operating system and LinkedIn, the professional network platform.
Under the provisions of the act, all major tech companies are required to treat their own services and products in a manner that is equivalent to how they treat their competitors. This initiative aims to foster fair competition and prevent market abuse in the digital industry.
As the March 7 deadline approaches for compliance with the DMA, it remains critical for large tech firms to proactively adjust their practices to align with the regulations set forth by the European Union. By doing so, they can ensure continued success in the European market while simultaneously upholding fairness and competition within the digital landscape.
Akash Sriram, Reporting by Bengaluru; Edited by Arun Koyyur
The source of the article is from the blog yanoticias.es