Tech-giant Apple continues its “Relax, it’s iPhone” campaign with two new ads prepared by TBWAMedia Arts Lab.
Apple emphasizes two main advantages of its latest smartphone: a durable battery and a check tool.
In a short commercial video that may touch the hearts of many parents, a father is shown anxiously watching as his daughter leaves home ready to go to school alone for the first time. While waiting nervously for news of her safe arrival at her destination, a notification appears on the phone screen informing him that his daughter has just logged in.
This ad is just one element of a series that focuses on people’s daily lives and the benefits of using an iPhone. In the next video from this series, we see another father patiently filming his young son attempting to break a wooden board with his bare hands once again. As the day turns into night, the determined boy refuses to give up. Fortunately, his father’s battery is still at full power.
The ads were created by TBWAMedia Arts Lab, a creative unit within Omnicom’s TBWA specializing in Apple ads. They will be aired during the College Football Playoffs and on social media platforms.
If you are interested in other interesting advertising campaigns, we invite you to watch our ad of the day and the section with the best ads of the week.
FAQ section based on the main topics and information presented in the article:
Question 1: What are the main advantages of Apple’s latest smartphone?
Answer: The main advantages of Apple’s latest smartphone are a long-lasting battery and a check tool.
Question 2: What is the storyline of the first ad?
Answer: The first ad depicts a father who anxiously watches his daughter as she leaves home, ready to go to school alone for the first time. He receives a notification on his phone informing him that his daughter has just logged in.
Question 3: What is the storyline of the second ad?
Answer: The second ad shows a father filming his son as he tries to break a wooden board with his bare hands. Despite the passage of time, the father’s battery is still at full power.
Question 4: Who created the ads?
Answer: The ads were created by TBWAMedia Arts Lab, a creative unit within Omnicom’s TBWA specializing in Apple ads.
Suggested related links:
– Apple’s homepage
– iPhone on Apple’s website
The source of the article is from the blog trebujena.net