In today’s digital age, it is crucial for car dealerships to prioritize their online presence. As more and more consumers begin their car buying process online, dealerships must adapt by implementing tools and services that enhance the digital experience. By offering features that make the process more convenient and efficient, dealers can effectively attract and engage with internet shoppers.
The Importance of Customer Interaction
Understanding the significance of customer interaction in the digital space is essential for success. Ted Rubin, the founder and CEO of ActivEngage, emphasizes the importance of providing personalized support to car buyers as they navigate online listings and technical information. By offering a human representative who can address specific questions and provide empathetic explanations, dealerships can ensure that customers enjoy every interaction on their website.
The Role of Artificial Intelligence
While artificial intelligence (AI) can enhance the convenience of the digital experience, Rubin highlights that customers overwhelmingly prefer human representatives. The complexity of customers’ inquiries often requires accurate, empathetic, and personalized explanations that AI chatbots are unable to provide. Therefore, dealerships should prioritize human support to meet the unique needs of their customers.
ActivEngage’s Contribution
ActivEngage, an industry-leading provider of communication solutions, offers human support 24/7 to help dealerships deliver exceptional digital experiences. Trusted by renowned retail automotive partners like J.D. Power and CDK Global, as well as dealership groups such as AutoNation and Penske Automotive, ActivEngage enables dealerships to capitalize on leads and drive performance for their businesses.
Introducing Flip2txt
ActivEngage will be showcasing their innovative product, Flip2txt, at the upcoming NADA event. This new offering aims to alleviate stress during inbound phone calls by providing customers with the option to convert their calls to text, ensuring a recorded conversation and effectively meeting the customer’s needs. Eric Schlesinger, ActivEngage’s Chief Revenue Officer, will also be promoting Flip2txt at the NADA pitch competition, held in the main lobby of the west building on Friday, February 2.
For those interested in discovering how ActivEngage can revolutionize car dealerships’ digital experiences, visit booth #6113N at NADA 2024. By enhancing customer interaction and embracing innovative solutions like Flip2txt, dealerships can stay ahead in the ever-evolving automotive industry.
The source of the article is from the blog macnifico.pt