In today’s day and age, dealerships are increasingly relying on technology to run their businesses, serve customers, and help employees achieve new successes. However, not all tools are created equal: choosing the right solution is crucial for achieving high efficiency.
In the latest episode of the Driving Solutions program, host Jim Fitzpatrick speaks with Todd Katcher, co-founder of Digital Dealership System, a company specializing in technology that supports sales, teamwork, and customer service in the automotive industry. As an expert in this field, Katcher asserts that the right technological solutions can completely transform the management of a car dealership and contribute to its success. He now discusses a new innovation that enables salespeople to motivate employees, track results, and retain a greater number of customers.
Key takeaways from the conversation:
1. The digital control panel is a comprehensive technological tool aimed at addressing common management issues in a dealership, such as employee motivation.
2. With this panel, dealers have access to sales rankings, customer service department data, or fixed car service data. All three offer crucial, up-to-date information regarding department or employee performance and are integrated with most DMS and CRM platforms. For dealerships with multiple locations, Digital Dealership System also offers an Enterprise Leaderboard that provides a perspective at the company level.
3. Since each ranking automatically updates and is available to employees, both management and staff can view accurate performance data at any time, online or through an application, instead of waiting for periodically generated reports using standard tools available in car dealerships.
4. Katcher explains that employees in car dealerships are more motivated to succeed when they can easily track their results. By being able to check not only their own progress but also their ranking compared to other team members, employees can precisely know when their performance starts to decline and immediately make changes to improve it. This increases transparency at all levels.
5. Managers can also respond earlier when they notice an employee struggling with tasks. Otherwise, it might take weeks for them to realize that a team member is facing difficulties. With the available Leaderboard, team leaders can intervene right away when they see an employee’s work results dropping.
6. The digital control panel costs only $499 per month and can be implemented within a few days of placing an order.
To learn more about how sales, customer service, or fixed service rankings can improve your business’s results, visit the Digital Dealership System website or visit their booth at NADA 2024, booth number 4547W.
FAQ section based on the main topics and information presented in the article:
1. What is a digital control panel?
A digital control panel is a comprehensive technological tool that helps dealers manage a car dealership, motivate employees, and track results.
2. What data does the digital control panel provide?
The digital control panel provides sales rankings, customer service department rankings, and car service rankings. You can see current results for individual departments or employees and gain a company-wide perspective.
3. Is the digital control panel integrated with other platforms?
Yes, the digital control panel is integrated with most DMS and CRM platforms, allowing access to key data.
4. What are the benefits for employees using the control panel?
Employees can track their results in real-time and compare them with other team members. This increases motivation and enables making changes to improve performance.
5. How can team leaders benefit from the control panel?
With the control panel, team leaders can notice potential issues earlier and intervene to help employees improve their results.
6. How much does the digital control panel cost and how long does implementation take?
The digital control panel costs $499 per month and can be implemented within a few days of placing an order.
Key Term Definitions:
– DMS (Dealer Management System) – a dealership management system that helps monitor and manage car sales and after-sales service.
– CRM (Customer Relationship Management) – a system for managing customer relationships that helps track customer interactions and manage customer data.
Suggested Related Links:
– Digital Dealership System – the homepage of the company specializing in technology that supports sales, teamwork, and customer service in the automotive industry.
– NADA – the homepage of the National Automobile Dealers Association, an organization representing car dealers.
The source of the article is from the blog mendozaextremo.com.ar