Apella Games, an independent gaming company based in Cyprus, has emerged victorious in a significant legal battle against tech giant Apple Inc. The European Union Intellectual Property Office (EUIPO) recently reaffirmed its previous decision, granting Apella Games the right to register its name and logo. Apple had objected to the trademark application, claiming similarities and potential confusion among consumers, but their claims were ultimately dismissed.
Apella Games takes its name from the ancient Spartan assembly, which holds deep historical significance that aligns with the company’s brand identity. Their logo proudly displays an ‘A’ enclosed in an ancient warrior helmet, accompanied by a meander motif symbolizing ancient Greece. This powerful combination of ancient references reflects the company’s dedication to unique and captivating gaming experiences.
The objections raised by Apple were firmly rejected by the EUIPO, which emphasized the distinctiveness of Apella Games’ mark. The ruling highlighted the lack of resemblance and likelihood of confusion between the two brands. The EUIPO stated that there was no evidence to suggest that Apella Games’ registration would in any way harm Apple’s market image or devalue its brand.
Apella Games’ legal team, led by Ms. Yanna Raevskaya, Head of Prospectacy Ltd’s legal department, effectively highlighted the differences between the two brands and provided supporting references from the media. They argued that Apple’s objections were merely an attempt to monopolize certain words, letters, or combinations.
Looking to the future, Apella Games remains steadfast in navigating the market under its distinctive brand identity. The company is committed to fostering innovation, enhancing the diversity of trademarks, and forming collaborations with small businesses. Ms. Raevskaya expressed her belief that Apple’s appeal was aimed at hindering Apella Games rather than promoting a collaborative environment.
Although Apple Inc still has the option to challenge the decision before the General Court of the European Union within the next two months, Apella Games stands confident in its victory. This ruling reinforces the importance of protecting the rights of emerging companies and preventing larger corporations from stifling competition through unfounded trademark disputes.
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The source of the article is from the blog maestropasta.cz