Apple TV+ has surprised everyone by experiencing a significant increase in popularity in 2023, with an impressive 42% rise in viewership compared to the previous year. The premium streaming service, available in over 100 countries, has not only captured the attention of audiences worldwide but also doubled the number of hours spent watching content.
One of the key moments for Apple TV+ was the release of the action-packed film “The Family Plan,” starring Mark Wahlberg, which immediately became the most-watched film in the platform’s history. This significant achievement solidified the film’s position as the most-watched movie in Apple TV+ history.
As for TV series, “The Morning Show,” starring Jennifer Aniston and Reese Witherspoon, boasts a record number of viewers on the platform. The latest season of the series saw a 20% increase in viewership compared to the previous season. This growth can be attributed to the popularity of the series in countries such as the United States, Canada, Australia, Germany, Brazil, Mexico, Spain, France, and India.
Other valuable productions, such as “Lessons in Chemistry” with Brie Larson, “Messi Meets America,” “Slow Horses” featuring Gary Oldman, and “For All Mankind” with Ron Moore, have contributed to a significant increase in the number of viewers. Additionally, films like “Silo” with Rebecca Ferguson, “Hijack” starring Idris Elba, “Bad Sisters” with Sharon Horgan, and the beloved “Ted Lasso” with Jason Sudeikis have played a substantial role in engaging the Apple TV+ audience.
Furthermore, Apple’s venture into the Monsterverse genre with “Monarch: Legacy of Monsters” from Legendary Entertainment has been well-received and has become the number one drama of the first season on Apple TV+. Additionally, “Lessons in Chemistry” premiered as the highest-rated limited series on the platform to date, further confirming the platform’s ability to attract diverse audiences.
Despite doubts and skepticism, Apple TV+ has successfully established itself as a significant player in the streaming industry. With a continually growing library of original content, the platform shows no signs of slowing down and has the potential to become a serious competitor in the highly competitive streaming market.
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