Take-Two Interactive, the publisher of GTA, has entered into a trademark dispute with Remedy Entertainment over their new logo.
According to Eurogamer (via RespawnFirst), Take-Two Interactive filed two trademark disputes against Remedy Entertainment in May 2023. Remedy’s new logo, which features a stylized “R” that resembles three intersecting lines, was unveiled in April 2023 and was meant to symbolize a new era for the Finnish developer. However, Take-Two Interactive claims that the new design could cause confusion among the audience, associating Remedy Entertainment with Rockstar Games, the creators of the Grand Theft Auto and Red Dead Redemption series.
Kotaku reached out to both Remedy Entertainment and Take-Two Interactive for comment.
In private Twitter messages with Kotaku, Haley MacLean, a lawyer from Canadian firm Voyer Law, stated that the key question is whether customers can easily differentiate between the two logos.
“Considering the ‘average consumer,’ the question becomes whether that fictional person would be confused between Rockstar’s star-branded logo and Remedy’s repeating ‘R’ pattern,” said MacLean. “Both companies sell products/services in the same market, so that is important for evaluation. But the logos have many distinctions, such as different fonts, additional stylizations (star for Rockstar vs. split ‘R’ for Remedy), and particularly Remedy’s logo that also has their studio name ‘Remedy’ at the bottom, which makes it quite distinctive. Just because both use the letter ‘R’ in their logos doesn’t automatically mean that the average, reasonably informed consumer would be confused.”
This is not the first time that Take-Two Interactive has taken legal action to protect its trademarks. In December 2021, the publisher filed a similar trademark claim against independent studio Hazelight Studios over the popular 2021 action game “It Takes Two.” Take-Two argued that consumers might confuse their company with the game title, which led Hazelight Studios to abandon the trademark for the name.
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FAQ:
1. What trademark disputes are taking place between Take-Two Interactive and Remedy Entertainment?
Take-Two Interactive has filed two trademark disputes against Remedy Entertainment regarding Remedy’s new logo. Take-Two claims that the new design creates confusion with their own brands, such as Rockstar Games.
2. What logo was unveiled by Remedy Entertainment?
Remedy Entertainment unveiled a new logo featuring a stylized “R” that resembles three intersecting lines, symbolizing a new era for the developer.
3. What is lawyer Haley MacLean’s perspective on this dispute?
Haley MacLean, a lawyer from Voyer Law, believes that the key question is whether customers can easily distinguish between the two logos. Remedy’s logo has several distinguishing features, such as different fonts, additional stylizations, and the inclusion of their studio name at the bottom.
4. Is this the first dispute of its kind for Take-Two Interactive?
No, Take-Two Interactive previously filed a similar trademark claim against independent studio Hazelight Studios over the game “It Takes Two.” Take-Two argued that consumers might confuse their company with the game title.
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Definitions:
– Publisher – a company responsible for releasing computer games.
– Developer – a company involved in creating computer games.
– Trademark – a graphic or wordmark that identifies the products or services of a particular company.
– Logo – a graphic symbol or emblem that represents a company or brand, conveying its identity and values.
– Remedy Entertainment – a Finnish video game developer known for titles such as Alan Wake.
– Take-Two Interactive – an American video game publisher known for titles such as the Grand Theft Auto series.
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Suggested related links:
– [Take-Two Interactive](https://take2games.com/)
– [Remedy Entertainment](https://www.remedygames.com/)
The source of the article is from the blog yanoticias.es