In its latest announcement, Apple has confirmed the permanent closure of its retail store, Infinite Loop, located in Cupertino, California. The store, which served as Apple’s headquarters for over two decades until the opening of the new Apple Park campus in 2017, will be closed on January 20th.
Apple has assured its employees working at the store that they will have the opportunity to continue their work within the company. Some employees may be transferred to nearby Apple stores, such as the Apple Park Visitor Center and Apple Valley Fair, while others will be assigned different roles within the company.
The decision to close the Infinite Loop store is part of a broader strategy by the tech giant. Apple aims to focus on improving the customer experience in other physical and online locations. Despite the closure, Apple continues to provide excellent customer service and has recently opened new stores in countries such as the United States, China, India, South Korea, and the United Kingdom. Additionally, they have expanded their online presence in countries like Chile and Vietnam.
Although the retail store will be permanently closed, the offices on the Infinite Loop campus will still be used by Apple’s corporate employees. However, the main building’s atrium is currently under construction and is set to be completed by early 2024.
The Infinite Loop store, which first opened in 1993 as The Company Store, underwent renovations in 2015 to become a traditional Apple retail store. Despite its relatively smaller size and lack of services like Genius Bar appointments or creative sessions “Today at Apple,” it attracted Apple enthusiasts who would often travel to visit the store. However, the opening of the Apple Park Visitor Center dimmed the popularity of the Infinite Loop store.
Apple’s decision to close the Infinite Loop retail store marks the end of an era, but it also signifies the company’s shift towards providing a more immersive and expansive customer experience in other physical and digital locations.
FAQ:
Apple Park – Apple’s new headquarters, opened in 2017.
Genius Bar appointments – appointments with Apple experts for product assistance.
“Today at Apple” creative sessions – creative sessions organized by Apple where participants can join various workshops and presentations.
Source: example.com
The source of the article is from the blog lisboatv.pt