In a surprising turn of events, Apple has faced a setback in its ongoing patent dispute, resulting in the temporary suspension of sales for the popular Apple Watch Series 9 and Ultra 2 models during the holiday shopping season. The International Trade Commission (ITC) has rejected Apple’s attempt to circumvent an order issued in late October regarding the Blood Oxygen measurement technology utilized in these smartwatches.
This dispute stems from a patent infringement claim filed by medical technology company Masimo in 2021. Consequently, a ban has been imposed on Apple’s use of the technology necessary for the Blood Oxygen feature in the Series 9 and Ultra 2 models. Following the ITC’s ruling, Apple will proceed with its plan to cease the sales of these two watch models in the United States, unless the Biden administration overturns the decision before Christmas.
Online sales of the Apple Watch Series 9 and Ultra 2 will halt at 3 p.m. EST on Thursday, with the devices being taken off store shelves on Sunday. However, it’s important to note that the less advanced version of the Apple Watch will still be available in the U.S. after Christmas Eve. Customers who have already purchased Apple Watches equipped with the Blood Oxygen feature will not be affected by the ITC’s order.
According to Wedbush Securities analyst Dan Ives, Apple may encounter a decline in holiday sales revenue ranging from $300 million to $400 million if the patent dispute leads to the removal of these two watch models from the U.S. market during the final week of the year. This setback highlights the challenges faced by Apple in managing patent disputes and safeguarding its intellectual property.
As we await further developments, it’s evident that the resolution of this dispute will have a significant impact on Apple’s revenue and market presence. The company now faces the task of reassessing its strategies and exploring potential resolutions to protect its interests. It’s crucial for Apple to ensure the availability of its popular Apple Watch models to consumers.
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The source of the article is from the blog lanoticiadigital.com.ar