Many companies worldwide are considering sustainable development issues, with 96 percent of G250-listed companies reporting on sustainable development or environmental, social, and governance (ESG) issues. However, when planning the digital transformation of your company, it’s important to remember that sustainable solutions have a significant impact on the environment. Integrating sustainable development into your digital transformation program not only aims to reduce negative environmental impact but also ensures a future-oriented strategy for your business, enhances efficiency, and meets the expectations of customers and stakeholders in an increasingly environmentally conscious world.
Sustainable development policy is not only an ethical matter for companies but also a result of new government regulations. As climate change progresses, the UK government has issued a plan to achieve net-zero emissions by 2050. Therefore, it is crucial for companies to focus on achieving sustainable development goals in every process.
According to Andy Beardshaw, Development Manager at Jumar, the demand for computing power may increase to 20 percent of global energy demand by 2030. Organizations will be increasingly evaluated for their carbon footprint by regulations or customers who choose to measure it. Therefore, adopting a sustainable approach to digital transformation allows them to make improvements in this area within existing change programs.
Sustainable development, in all areas of your business, not only improves reputation and reduces environmental impact but can also bring benefits to your company in other ways, such as improving efficiency, reducing costs, and meeting regulatory requirements.
To incorporate sustainable thinking into your digital transformation, it is worth adopting a holistic approach. It should not be just a marginal aspect of your business strategy but rather an integral part of every decision and change. It is important to not only consider how to reduce energy consumption but also consider the lifecycle of your equipment, the social impact of your company’s operations, and the economic sustainability of the organization.
Your digital transformation strategy aims to improve your company’s performance through better systems and processes. If sustainable development is one of your business goals, technology modernization can have benefits, but it must align with the overall business strategy. The adoption of a sustainable development strategy can succeed only when it is aligned with the business objectives. Implementing a strategy that does not benefit your company will only result in wasted time, money, and resources.
While focusing on improving sustainable development, the user experience should not be neglected. A good digital transformation process puts customers at the center of the strategy. Creating overly complicated or poorly designed interfaces in the name of energy savings will only lead to wasting time, energy, money, and resources. Ensuring accessibility and user experience during the planning of digital transformation, in conjunction with sustainable development aspects, will provide the best results for your strategy.
One way to reduce energy consumption and improve efficiency in your company is by improving data practices. Your company has an ethical responsibility for data management, which is a key element of a sustainable strategy. Ensuring that processes and systems are up-to-date, secure, and have appropriate privacy protection is essential for a sustainable and responsible business model. Improper data management not only leads to wasted energy but can also result in cyber attacks, regulatory penalties, and reputational damage.
A sustainable development strategy in digital transformation can only yield tangible results when all stakeholders are aligned in their ambiguity. This applies to all stakeholders, including customers, suppliers, partners, and employees. As technology and sustainability requirements continue to evolve, a sustainable digital transformation requires regular feedback to continually improve strategy, security, and process efficiency. Ensuring that everyone in the company shares the same sustainable development goals is crucial to the success of your strategy.
Sustainable development in business is becoming increasingly important in the face of climate change and government actions aimed at reducing CO2 emissions. One way to reduce carbon emissions is to develop a digital transformation strategy that incorporates sustainable development goals, while considering user experience, business goals, and data security to achieve success.
Chris Weston, Director of Digital Transformation and Information at Jumar.
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