Bisleri, a renowned brand of mineral water, recently announced its collaboration with Bollywood superstar Deepika Padukone for their latest campaign. The goal of the campaign, called Bisleri #HydrateWithJoy, is to promote hydration and add joy and excitement to it. In the commercial, Padukone can be seen energetically dancing to a new version of the popular song “Jhoom Jhoom Jhoom Baba”, while enjoying the refreshing taste of Bisleri water. The campaign aims to showcase the pure and refreshing nature of water, encouraging viewers to make hydration a consistent part of their daily routine.
Expressing her enthusiasm about being a global ambassador for Bisleri, Padukone said, “I am thrilled to be collaborating with such an iconic brand like Bisleri. Hydration has always been a key aspect of a healthy lifestyle, and the Bisleri #HydrateWithJoy campaign captures that essence perfectly.”
Tushar Malhotra, Chief Marketing Officer at Bisleri International Pvt. Ltd., emphasized the importance of the campaign in the brand’s modern approach and establishing a stronger connection with consumers. He stated, “The Bisleri #HydrateWithJoy campaign is an important step towards a contemporary approach to our brand, strengthening loyalty and engaging in exciting conversations with our consumers.”
The advertisement was directed by renowned director Prakash Verma and filmed by Nirvana Films. Bisleri’s collaboration with Deepika Padukone was professionally managed by Wavemaker and GroupM ESP.
With this new campaign, Bisleri aims to change the way people perceive hydration by focusing on the joy and excitement of drinking water. By involving a global icon like Deepika Padukone, the brand hopes to further connect with consumers on a global scale and inspire them to prioritize their health and well-being through proper hydration.
Overall, the Bisleri #HydrateWithJoy campaign offers a fresh and innovative approach to promoting the importance of hydration, providing a refreshing experience for consumers worldwide.
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