Roman GłogulskiApple is set to unveil its highly-anticipated Vision Pro mixed-reality headset on February 2nd, but the tech giant is already exploring the future potential of this revolutionary device. In a video message to employees, Apple executives Mike Rockwell and Alan Dye discussed the development of the headset and the industries that could benefit from its capabilities.
Rockwell emphasized healthcare, training, and education as key areas where the $3,499 Vision Pro could have a significant impact. For surgeons, the device could simplify the visualization of critical information during complex procedures, potentially leading to improved patient outcomes. In the field of education, the headset could offer an immersive learning experience like no other, presenting exciting opportunities for students and teachers.
In order to incentivize its employees, Apple has announced a 25% discount on the Vision Pro. While this discount is smaller than previous ones, it brings the price down to approximately $2,600. Additionally, employees will receive $500 towards the purchase of a Mac every three years, which can be applied towards the headset. Apple will also cover the cost of prescription lenses for employees who need them.
Apple is actively exploring ways to expand the headset’s appeal beyond consumer applications. Rockwell envisions technicians and mechanics using the Vision Pro for high-quality training experiences that were previously unavailable. He also expressed enthusiasm for the device’s potential in revolutionizing education.
The success of the Vision Pro hinges greatly on third-party developers. While Apple has secured content partnerships with major entertainment providers like Walt Disney Co., others such as Netflix, Spotify, and YouTube have yet to embrace the device. Apple hopes that the groundbreaking technology and exceptional display system of the Vision Pro will help overcome initial hurdles and win over consumers and developers alike.
As Apple prepares to launch the Vision Pro, the company remains focused on unlocking the device’s full potential and revolutionizing various industries with its transformative capabilities. With its superior display system and extensive applications, the Vision Pro is poised to redefine how we work, learn, and experience entertainment.
