Leading Digital Platforms of 2023 that Drove Business Growth

According to a recent study by Forrester, over 60% of B2B buyers base their final purchasing decisions solely on digital content and experiences provided by companies. That’s why thousands of B2B enterprises are choosing ON24 (NYSE: ONTF), a leading digital engagement platform in sales and marketing, which helps companies generate data-driven insights and achieve revenue in a cost-effective manner. Today, ON24 announced the industry-leading digital experiences of 2023 that contributed to ROI growth in their organizations.

Here are the organizations that have been honored for delivering exceptional digital experiences on the ON24 platform in 2023:

– Danfoss achieved increased product sales and customer retention through the optimization of their webinar program and data-driven digital engagement of distributors, resellers, and customers.
– FloQast impacted an 82% sales potential conversion rate in the third quarter and generated over 120 new sales opportunities by directing high-quality leads with demo requests directly to the sales team.
– Global X ETFs increased the number of relevant and valuable potential customers in Australia by 22% by integrating ON24 engagement data with their CRM system and leveraging platform personalization capabilities.
– Informatica transformed a live event into a hybrid experience in three major regions simultaneously, generating registrations and providing a consistent consumer experience on a global scale.
– Infopro Digital increased conversion and registration rates by automating processes on the ON24 platform and making real-time adjustments based on customer feedback.
– Kaspersky achieved product adoption and business growth by establishing new relationships with potential customers and nurturing existing customer contacts.
– KnowBe4 generated over $300,000 in sales value through a digital experience powered by ON24.
– The National Association of Student Financial Aid Administrators (NASFAA) achieved 100% participant satisfaction with their unique and impactful digital experience on the ON24 platform.
– PowerSchool achieved record registration rates, 75 CTA clicks, over 400 survey responses, and more than 300 content downloads during their educational experience with ON24.
– S&P Global doubled the number of qualified leads from their marketing department and increased engagement by designing personalized ON24 digital experiences for different customer segments.
– Tata Consultancy Services achieved revenue growth through a record number of registrations for their ON24 webinars, resulting in 70% participant attendance from 30 countries.
– Texthelp converted leads into marketing-qualified potential customers within 30 days through a series of webinars.
– TOPdesk increased revenue and customer engagement by 7% year over year and extended the lifespan of their content by creating an on-demand resource hub.
– TravelMediaGroup secured three contracts through a single digital experience on the ON24 platform, creating a seamless and engaging customer experience.
– UCB achieved over 50% participant conversion rate, improving the healthcare professional researcher’s experience and integrating ON24 engagement data with their BI system.
– UnitedHealthcare saved 80% in costs, improved participant ratings, and engagement through a new digital engagement strategy and centralized content repository.
– Wood PLC generated leads, increased audience engagement, and automated the acquisition of professional education points during ON24 experiences.
– ZoomInfo surpassed webinar results, generating a record number of qualified marketing contacts, and scheduling 190 presentations that resulted in securing 10 contracts.

To learn more about the leaders in digital engagement in 2023, please watch the recorded webinar here.

This article highlights ON24, the leading digital engagement platform that helps B2B companies generate data-driven insights and achieve revenue in a cost-effective manner. According to a Forrester study, over 60% of B2B buyers base their purchasing decisions on digital content and experiences provided by companies.

The article mentions the organizations that have been recognized for delivering exceptional digital experiences on the ON24 platform in 2023:

– Danfoss achieved increased sales and customer retention through the optimization of their webinar program and data-driven digital engagement of distributors, resellers, and customers.
– FloQast impacted an 82% sales potential conversion rate and generated over 120 new sales opportunities by directly redirecting high-quality leads to the sales team.
– Global X ETFs increased the number of relevant and valuable potential customers in Australia by 22% by integrating ON24 engagement data with their CRM system and utilizing platform personalization capabilities.
– Informatica transformed a live event into a hybrid experience in three major regions, generating registrations and ensuring a consistent consumer experience on a global scale.
– Infopro Digital increased conversion and registration rates by automating processes on the ON24 platform and adapting based on customer feedback.
– Kaspersky achieved product adoption and business growth by establishing new relationships with potential customers and developing existing customer contacts.
– KnowBe4 generated over $300,000 in sales value through a digital experience with ON24.
– The National Association of Student Financial Aid Administrators (NASFAA) achieved 100% participant satisfaction with their unique ON24-based digital experience.
– PowerSchool achieved record registration rates, 75 CTA clicks, over 400 survey responses, and more than 300 content downloads during their educational experience with ON24.
– S&P Global doubled the number of qualified leads from their marketing department and increased engagement by designing personalized ON24 digital experiences for different customer segments.
– Tata Consultancy Services achieved revenue growth through a record number of registrations for their ON24 webinars, resulting in 70% participant attendance from 30 countries.
– Texthelp converted leads into marketing-qualified potential customers within 30 days through a series of webinars.
– TOPdesk increased revenue and customer engagement by 7% year over year and extended the lifespan of their content by creating an on-demand resource hub.
– TravelMediaGroup secured three contracts through a single digital experience on the ON24 platform, creating a seamless and engaging customer experience.
– UCB achieved over 50% participant conversion rate, improving the healthcare professional researcher’s experience and integrating ON24 engagement data with their BI system.
– UnitedHealthcare saved 80% in costs, improved participant ratings, and engagement through a new digital engagement strategy and centralized content repository.
– Wood PLC generated leads, increased audience engagement, and automated the acquisition of professional education points during ON24 experiences.
– ZoomInfo surpassed webinar results, generating a record number of qualified marketing contacts, and scheduling 190 presentations that resulted in securing 10 contracts.