Roman GłogulskiAccording to a report published by the International Data Corporation (IDC), Apple surpassed Samsung as the largest smartphone manufacturer in 2023, marking the first time in 12 years. Apple accounted for 20.1% of global smartphone sales, while Samsung held a share of 19.4%.
The IDC report also states that worldwide smartphone sales in 2023 decreased by 3.2% compared to the previous year, reaching a total of 1.166 billion devices. This decline was primarily due to consumer saving habits and lower demand for new models during the pandemic.
One of the factors contributing to Apple’s success was the ability to trade in old models and access interest-free installment plans for premium devices. In contrast, Samsung reported expected profit declines as there is low demand for consumer electronics and increasing competition from cheaper models like Transsion and Xiaomi, particularly in emerging markets.
Despite the sales decline in 2023, experts predict that the smartphone market will experience growth in 2024. Consumers are becoming increasingly interested in upgrading their devices, and new innovative technologies are capturing their attention.
Key Questions:
– Which smartphone manufacturer was the largest in 2023?
– What were the reasons behind the decline in smartphone sales in 2023?
– What factors contributed to Apple’s success in 2023?
– Which brands compete with Samsung in emerging markets?
Definitions:
– IDC (International Data Corporation) – a market research and advisory firm specializing in IT, telecommunications, and consumer electronics.
Source: PAP
