Roman GłogulskiHBO Max rebrands to Max – how will it affect prices?
Streaming service HBO Max, which debuted in Poland in 2022, will soon undergo another rebranding. HBO Max will be renamed to Max this spring. Does the name change come with price increases?
According to information provided by HBO, the new brand Max will be introduced in Poland in the spring. However, the exact date of the changes, which are expected to take place between March and May, has not been announced.
The Max service will not only offer HBO content, but also TVN and Player productions, as well as special events streamed by Eurosport.
The Max brand is the result of the merger of two giants – HBO Max and Discovery+. This means that the service will offer an even wider range of content, but it will likely come with higher prices and the introduction of new plans, both with and without advertisements.
Max was introduced to the American market in May of last year, and according to plans, it will be available in over 20 new markets, including Poland, by 2024. However, prices in Poland and Europe are not yet known.
