GSM Outdoors has announced an exciting development for fishing enthusiasts by expanding its product portfolio with the renowned Phenix Rods brand. With a long-standing tradition and unmatched quality, Phenix Rods is a highly esteemed brand among both freshwater and saltwater anglers.
Crispin Powley, Senior Vice President of the Fishing Division at GSM, expressed the desire to establish the Phenix Rods brand as the flagship in the fishing rod category. Powley was thrilled at the opportunity to acquire the Phenix brand. The rich history and tradition of the brand, combined with its excellent product quality, made it a perfect choice for GSM Outdoors.
CEO Edward Castro shared this sentiment, stating that the GSM fishing team was determined that Phenix was the ideal brand for the leading fishing product category. Castro acknowledged the phenomenal work of the previous owners of Phenix and expressed full confidence in GSM’s ability to further elevate the brand’s significance through innovative design and expansion of distribution channels.
Through this acquisition, GSM Outdoors solidifies its presence in the fishing industry and demonstrates its commitment to meeting the needs of fishing enthusiasts. The combination of these two respected brands opens up new opportunities for the future. Anglers can expect new and improved products, as well as easier access to Phenix rods through GSM’s extensive distribution network.
While GSM Outdoors expands its presence in the rod category, the company remains dedicated to maintaining excellent quality and attention to detail for which Phenix Rods is known. Fishing enthusiasts can look forward to an exciting new era filled with cutting-edge innovations and unparalleled fishing equipment that continue the Phenix legacy.
FAQ:
1. What is GSM Outdoors?
GSM Outdoors is a company that manufactures and supplies outdoor equipment for activities such as hunting, fishing, shooting, and camping.
2. Who is Crispin Powley?
Crispin Powley is the Senior Vice President of the Fishing Division at GSM Outdoors. He is responsible for the strategy and development of the fishing rod category.
3. What is Phenix Rods?
Phenix Rods is a renowned brand of fishing rods known for their unmatched product quality and attention to detail.
Sources:
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The source of the article is from the blog toumai.es