Roman GłogulskiUbisoft+, a game subscription service, has recently made some changes to enhance its appeal. While game subscriptions offer certain advantages, there are also drawbacks that hinder their popularity. One such drawback is the loss of access to all the games covered by the subscription once the payments cease. Some players are also discouraged by the time pressure to make the most of the subscription period, often leading to rushing through games and limiting themselves to titles available within the subscription.
Philippe Tremblay, the head of Ubisoft’s subscription department, shared his thoughts on the future of the gaming market. He claims that players are deeply attached to the traditional sales model, which is why the gaming market transformation is happening at a slower pace compared to the film or music industries. While it’s undeniable that subscription models are gaining popularity, it remains uncertain whether the gaming industry will fully transition to this model.
Ubisoft offers its games in both traditional sales and subscription models, giving players the option to choose. However, the subscription model primarily benefits large publishers who can retain customers on the platform for longer durations and exert greater control over the content offered. In the case of games with longer gameplay than films, there’s a higher chance that users will happily return to them in the future. Hence, traditional sales methods still have a place in the gaming market.
It is worth considering whether Philippe Tremblay’s view on the future of the gaming market holds true. Adapting the subscription model to meet player expectations is crucial in maintaining popularity and pricing flexibility. However, traditional sales methods should not be underestimated, as they still play a significant role in the gaming market.
FAQ:
1. What are the advantages of game subscriptions?
Game subscriptions allow access to multiple games at a relatively low price. Additionally, as long as the subscription is active, players have access to the latest titles.
2. What are the drawbacks of game subscriptions?
The main drawback of game subscriptions is the need to pay monthly fees. Once the subscription ends, access to all the games covered by the subscription is lost.
3. Why do traditional sales methods still have a place in the gaming market?
Traditional sales methods still have a place primarily because games have longer gameplay than films, often leading players to revisit them in the future.
Source: GamesIndustry (https://www.gamesindustry.biz/)
