Roman GłogulskiAccording to the latest sales report, Apple and Samsung continue to dominate the smartphone market in 2023, but another manufacturer has experienced a surprising increase in market share. We’re talking about the Chinese company Transsion, which until recently did not enjoy such popularity on the global market.
Transsion, known mainly for its brands Infinix, TECNO, and Itel, recorded an impressive 30.8% increase in sales compared to the previous year. These are remarkable results, considering that most other manufacturers experienced a decline in sales.
The biggest loser turned out to be Samsung, whose market share declined by 2.3%. This means that they delivered over 35 million fewer smartphones than the previous year. On the other hand, Apple continues to maintain its leading position, and the Chinese company Xiaomi ranks third.
This is not the first time that Transsion has surprised the industry. Although initially ignored, its smartphones have gained recognition from users due to their solid features at an affordable price. The brands Infinix, TECNO, and Itel are particularly popular in the budget smartphone segment.
These results show that it is worth paying attention to less-known manufacturers who can deliver equally good devices at an attractive price.
FAQ:
Which manufacturer experienced the largest increase in market share in the smartphone market in 2023?
Transsion, the Chinese company known for its brands Infinix, TECNO, and Itel, recorded an impressive 30.8% growth in sales.
Who are the top-selling smartphone manufacturers in the world in 2023?
At the top of the ranking are Apple, Samsung, and the Chinese company Xiaomi.
Why did Transsion start achieving success in the smartphone market?
Transsion gained popularity due to the solid features of its smartphones and their affordable price, especially in the budget device segment.
Definitions:
– Smartphones – advanced mobile phones that have various features such as internet access, app support, cameras, etc.
– Market share – the percentage of sales that a particular manufacturer holds in the overall global smartphone market.
– Segmentation – the division of the market into different customer groups based on specific characteristics such as price, preferences, needs, etc.
Source: gsmManiaK.pl
