Apple is facing a ban on the sale of its top two smartwatch models in the United States due to an ongoing patent dispute. The ban will take effect during the holiday season, posing a significant challenge for the tech giant. Interestingly, Apple has instructed its employees not to direct potential customers to other retailers where the watches are still available.
The reasons behind Apple’s decision remain unclear. While they could be seen as an attempt to protect their legal rights, they raise concerns about customer satisfaction and missed opportunities to inform them of alternative purchasing options. When customers inquire about the Apple Watch Series 9 or Watch Ultra 2, Apple store employees reportedly state that they cannot provide information on where the banned models can be purchased.
The ban on sales is the result of actions taken by a company called Masimo, which claims that the blood oxygen sensor in the Apple Watch infringes on its patents. As a result, the International Trade Commission (ITC) has ordered Apple to halt the sale of the affected smartwatch models and conduct a detailed investigation.
Currently, Apple is appealing the ITC’s decision and exploring possible software fixes or workarounds. However, until the dispute is resolved, the company is losing significant revenue and unable to direct potential customers to other retailers selling smartwatches.
It remains to be seen how Apple will navigate this sales ban and what alternative solutions it will find to continue selling its popular watches in the United States. In the meantime, customers will have to wait for further updates from the company.
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The source of the article is from the blog yanoticias.es