Apple and Samsung Compete for Dominance in the Mixed Reality Market

Apple has delayed the release of its highly anticipated Vision Pro helmet, but it is not wasting any time ensuring that its employees are well acquainted with the device. In mid-January, Apple invited select employees from each Apple Store to its headquarters in California to experience the Vision Pro firsthand. The training will not only focus on teaching employees how to operate the helmet but also on effectively presenting and selling it when it hits the market in March.

The Apple Vision Pro is the first helmet to boast a silicon-based OLED display (OLEDoS). Its price after release will be $3,499. The OLEDoS panel was sourced from Sony. However, Samsung Display is not far behind and is actively working on its own OLEDoS solution, with hopes of becoming a key supplier in the mixed reality market.

In a surprising turn of events, rumors suggest that Samsung’s XR helmet may not be released until a later date, possibly during the second major Unpacked event in 2024, scheduled for August.

While Apple may face delays in launching the Vision Pro, the company is not remaining idle. The XR training offered in January aims to equip staff with the necessary skills to provide users with exceptional experiences and generate sales when the Vision Pro hits the market in a few months.

It is clear that Apple and Samsung are competing for dominance in the mixed reality market, and with their entry into this market, consumers can expect intense competition that will bring innovative advancements in this rapidly evolving technology.

Source: Available at: [Business News] (https://www.example.com)

FAQ

1. When will the Apple Vision Pro helmet be released?
The release of the Vision Pro helmet has been delayed, but it is expected to hit the market in March.

2. What are the prices of the Vision Pro helmet?
The price of the Apple Vision Pro helmet will be $3,499.

3. What technology is used in the XR helmets of Apple and Samsung?
The XR helmets from Apple and Samsung use silicon-based OLED displays (OLEDoS).

Definitions

1. OLED Display
An OLED display is a display technology in which each pixel emits its own light, resulting in deeper blacks and more vibrant colors compared to traditional screens.

2. Mixed Reality
Mixed reality is the combination of virtual reality with the user’s physical environment, creating an immersive experience where virtual objects can coexist with the real world.

Source
Available at: [Business News] (https://www.example.com)

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