Apple TV+ had a successful year in the past, garnering awards and industry recognition. However, the streaming service released 50 original TV shows and films in 2023, which is a 10% decrease compared to the previous year. This decrease can be attributed to various factors, including the impact of actor and writer strikes in Hollywood that disrupted production schedules.
Among the 50 titles released were 38 TV show seasons and 12 films or special one-time programs spanning various genres. While Apple doesn’t provide official viewership data, some of the most popular titles of the year were “Abduction,” “Silo,” and “Reduction.” It’s worth noting that returns of TV show seasons and existing catalog content were not included in this roundup.
The Hollywood strikes, which lasted for months, affected studio production schedules and caused release date delays. Some completed titles that were supposed to be released in 2023, such as “Manhunt” and “Royal Palms,” were pushed to spring 2024. The strikes also impacted marketing efforts as actors couldn’t promote their work through traditional media and events.
Aside from the strikes, the entire streaming industry experienced a regression as companies scaled back spending for financial reasons. However, Apple’s financial stability allowed them to continue investing in the production of original content. While some competitors were pulling back, Apple’s future publishing plans remain relatively unchanged.
It’s worth noting that one significant change in Apple’s strategy in 2023 was the introduction of exclusive theatrical screenings for their high-budget films. Movies like “Moonflower Killers” and “Napoleon” had exclusive theater screenings before being made available on Apple TV+. This strategy aimed to increase awareness and recoup production costs. These films, along with upcoming titles like “Argylle,” “Wolfs,” and “Project Artemis,” are expected to debut on Apple TV+ in 2024.
Metrics of Apple TV+’s success, such as viewership and subscriber numbers, remain undisclosed. However, the service’s inclusion in Nielsen’s top 10 list and critical acclaim for titles like “Moonflower Killers” suggest a positive reception. While the growth of Apple TV+ subscribers may be relatively slow, Apple’s financial capabilities and commitment to the service ensure its continuation.
Although 2023 saw a decrease in the number of original premieres, fans of Apple TV+ can expect a range of new TV shows and films that have already been announced for 2024.
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The source of the article is from the blog be3.sk