The Voice-enabled Makeup Assistant (VMA), developed by Estée Lauder Companies, is an innovative application that is revolutionizing the way individuals with visual impairments apply makeup. By leveraging artificial intelligence and augmented reality, VMA assists individuals with low vision and blindness in controlling their makeup application without the need for assistance from others.
The beauty industry has long overlooked the needs of individuals with disabilities, particularly those with visual impairments. Applying makeup often required the assistance of others to ensure that foundation was well blended and eyeliner did not smudge. However, VMA aims to eliminate this accessibility barrier.
After years of research, interviews, and testing in collaboration with the visually impaired and blind communities, Estée Lauder introduced VMA to the market in January 2023. This innovative application analyzes the user’s makeup through auditory commands, providing real-time feedback and guidance. Whether it’s checking if the foundation is properly blended or ensuring that lipstick doesn’t smudge, VMA acts as a reliable companion always ready to help users look their best.
Since its debut, VMA has quickly gained popularity, with over 1,100 downloads in the USA and over 1,700 downloads in the UK. The application has received praise from individuals with varying degrees of visual impairments who have experienced a significant impact on their daily makeup routines and overall self-confidence.
One user, Emily Eagle, a third-year law student from Austin, Texas, expressed how VMA has transformed her makeup experience. Previously, she heavily relied on others for assistance and had to stick to a strict routine. Now, she can be more creative with her makeup and independently experiment with new techniques and shades.
Another user, Hannah Chadwick, emphasized the importance of independence and how VMA addresses a long-standing challenge. Applying makeup used to be time-consuming and overwhelming for her as she often had to rely on others. Thanks to VMA, she has regained control and a sense of empowerment in her daily routine.
The introduction of VMA represents a significant step towards inclusivity and accessibility in the beauty industry. By harnessing technology, Estée Lauder Companies has opened up new possibilities for individuals with visual impairments to express their creativity and boost their self-confidence. For VMA, the makeup application is no longer an obstacle but a tool for self-expression and independence.
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