In a groundbreaking turn of events, Apple has secured the top seven spots in Counterpoint Research’s list of the best-selling smartphones of 2023. This is the first time in history that a single brand has dominated the market to such an extent. Samsung has managed to secure the remaining three positions, although not with its flagship models.
Counterpoint’s Global Monthly Handset Model Sales Tracker reveals that the iPhone 14, iPhone 14 Pro Max, and iPhone 14 Pro have claimed the first, second, and third places respectively. The iPhone 14 alone captured a remarkable 3.9 percent of global smartphone sales, with half of those sales coming from China and the US. Apple’s iPhone 13 also performed well, clinching fourth place with a 2.2 percent market share.
Samsung, on the other hand, saw its budget models take the spotlight. The Samsung A14 5G secured the eighth spot with a market share of 1.4 percent. The Galaxy A04e and the Galaxy A14 4G rounded out the top 10, each with a share of 1.3 percent. While these budget models may not be Samsung’s flagship devices, they showcased the company’s ability to cater to a diverse range of customers across different geographic locations.
Counterpoint Research highlighted the fact that Samsung’s three spots on the leader board marked a modest increase of one spot compared to the 2022 list. Nonetheless, it’s worth noting that no brand other than Apple and Samsung has made it onto this prestigious list since 2021.
Furthermore, the combined market share of the top 10 phones in 2023 reached its highest ever at 20 percent, up from 19 percent the previous year. This indicates a consolidation of the smartphone market as companies focus on streamlining their product portfolios.
Looking ahead, it is anticipated that this year’s top 10 list will represent an even larger portion of total smartphone sales. As companies strive to optimize their offerings, it is possible that Chinese brands may also make their way onto this highly competitive list.
Both Apple and Samsung owe their success to their value propositions and presence across various regions and customer segments. Apple’s iPhone 13 benefited from double-digit volume growth in India and Japan, fueled by its attractive pricing and carrier promotions. Similarly, Samsung’s budget devices gained recognition for their strong value propositions and wide availability.
As the smartphone landscape continues to evolve, it remains to be seen how Apple and Samsung will maintain their dominant positions. One thing is certain though – their rivalry will continue to shape the industry and drive innovation, ultimately benefiting smartphone users worldwide.
FAQ Section:
Q: Which brand secured the top positions in Counterpoint Research’s list of best-selling smartphones in 2023?
A: Apple secured the top seven spots on the list.
Q: Has a brand ever dominated the market to such an extent before?
A: No, this is the first time in history that a single brand has dominated the market to such an extent.
Q: Which brand secured the remaining three positions on the list?
A: Samsung secured the remaining three positions on the list.
Q: Which specific iPhone models claimed the top three positions?
A: The iPhone 14, iPhone 14 Pro Max, and iPhone 14 Pro claimed the first, second, and third places respectively.
Q: How much market share did the iPhone 14 alone capture?
A: The iPhone 14 captured 3.9 percent of global smartphone sales.
Q: Where did half of the iPhone 14 sales come from?
A: Half of the iPhone 14 sales came from China and the US.
Q: Which Samsung budget model secured the eighth spot on the list?
A: The Samsung A14 5G secured the eighth spot on the list.
Q: What was the market share of the top 10 phones in 2023?
A: The combined market share of the top 10 phones in 2023 reached its highest ever at 20 percent.
Q: Which two countries saw double-digit volume growth for Apple’s iPhone 13?
A: India and Japan saw double-digit volume growth for Apple’s iPhone 13.
Definitions:
1. Counterpoint Research – A market research company that provides analysis and insights on the mobile and technology industry.
2. Global Monthly Handset Model Sales Tracker – A tracker provided by Counterpoint Research that monitors and analyzes the sales performance of different smartphone models globally.
Suggested related link: Counterpoint Research
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