According to the latest report by Canalys on the Polish market, we now have an insight into the most popular smartphone brands in Poland. The results showcase the clear winner, bringing both joy and concern to the tech giants in the industry.
In the fourth quarter of 2024, Apple emerged as the triumphant brand, successfully overtaking Samsung after a seven-quarter competition on the European continent. Apple’s accomplishment signifies their growing popularity among consumers. On the other hand, Samsung faced a significant downfall, losing ground to its biggest competitor. We are left wondering, is the era of the Galaxy franchise coming to an end?
Turning our attention to the domestic market, the picture becomes clearer. Samsung dominates the Polish smartphone market with a 28% share. However, the celebration is somewhat bittersweet for the Korean manufacturer as they experienced a staggering 17% decline compared to the fourth quarter of 2022.
A different story unfolds for other brands in the market. Xiaomi secures the second position with an impressive 21% market share and a remarkable 42% increase in sales. Apple takes the third spot, capturing 19% of the market and enjoying a sales growth of 10%.
While Samsung and Xiaomi successfully maintained their positions, Apple surpassed Lenovo, specifically Motorola, which now holds a 13% market share in Poland, experiencing an extraordinary 58% growth.
Realme concludes the list with a 6% market share, making it the fifth most popular brand. However, it is noteworthy that the company witnessed a staggering 258% growth in sales. This is an astonishing achievement for Realme, as its market share was only 7% in the third quarter of 2023, with a growth of just 8%.
Undoubtedly, Realme has gained traction among Polish consumers, with many opting to gift their loved ones a Realme smartphone during the holiday season. One notable choice is the Realme C67, which has garnered attention as a potential new king of budget-friendly smartphones.
In conclusion, the Polish smartphone market showcases a shifting landscape, with Apple making its mark as the new leader, and Samsung facing challenges from its rivals. The competition will undoubtedly continue to evolve, as brands strive to capture the hearts of tech-savvy Polish consumers.
FAQs about the Polish Smartphone Market
1. Q: Who are the most popular smartphone brands in Poland?
A: According to the latest report by Canalys, Apple emerged as the top smartphone brand in Poland, surpassing Samsung.
2. Q: How did Apple’s popularity grow in Poland?
A: Apple’s growing popularity among consumers in Poland is highlighted by their success in overtaking Samsung in the fourth quarter of 2024.
3. Q: What has been the trend for Samsung in Poland?
A: Samsung, although dominating the Polish smartphone market with a 28% share, faced a significant downfall in the fourth quarter of 2024 and experienced a staggering 17% decline compared to the same period in 2022.
4. Q: Which brands saw growth in the Polish market?
A: Xiaomi secured the second position with a 21% market share and enjoyed a remarkable 42% increase in sales. Apple captured the third spot with a 19% market share and achieved a sales growth of 10%. Lenovo, specifically Motorola, also experienced an extraordinary 58% growth and holds a 13% market share in Poland.
5. Q: How did Realme perform in the Polish market?
A: Realme, the fifth most popular brand in Poland with a 6% market share, experienced a staggering 258% growth in sales. The company gained traction among Polish consumers, especially during the holiday season.
6. Q: What is the notable smartphone model from Realme in Poland?
A: The Realme C67 has garnered attention in Poland as a potential new king of budget-friendly smartphones.
Definitions:
– Smartphone: A mobile phone that offers advanced features and functionality beyond traditional calling and messaging.
– Market share: The percentage of total sales or shipments in a particular market that a company or brand holds.
Suggested Related Links:
– Canalys – The official website of Canalys, the market research company mentioned in the article.
The source of the article is from the blog revistatenerife.com