The latest data from Canalys reveals that in the fourth quarter of 2024, iPhones and Samsung Galaxy phones continued to dominate the European smartphone market, mirroring the global trend. However, the market saw a significant shift with the rise of the Honor brand, which experienced a staggering 116% growth on the continent. Motorola also had a successful quarter.
While the exact numbers are not provided, the report states that in Europe (excluding Russia), a total of 37.8 million smartphones were shipped in Q4 2024. This represents a 3% decline compared to the previous year. Apple accounted for one-third of all devices shipped, with a 1% increase in annual iPhone deliveries. Samsung and Xiaomi secured second and third place respectively, but both experienced a decrease in shipments, with 12% and 10% declines.
Motorola and Honor emerged as strong contenders in the market, with shipments increasing by 73% and 116% respectively over the course of the year.
The Polish smartphone market differed slightly in Q4 2023. Samsung maintained its lead, accounting for 28% of smartphone shipments in the country. However, the company experienced a 17% decline compared to the previous year. Xiaomi secured second place with a 21% market share, experiencing a significant 42% growth in shipments. Apple claimed the third spot with a 19% market share and a 10% increase in shipments.
Looking at the full year of 2023, the European smartphone market saw a total of 129.8 million shipments, representing an 8% decrease compared to 2022. Samsung remained ahead of Apple in terms of market share, with 34% compared to Apple’s 27%. However, both companies experienced declines in shipments, with Samsung’s decreasing by 11% and Apple’s by 4%. Motorola stood out as the only brand with an increase in shipments, growing by 34%. Oppo, on the other hand, experienced the largest decline with a 45% decrease.
Overall, these figures highlight the dynamic nature of the smartphone market, with shifting trends and emerging brands making their mark. While Apple and Samsung continue to dominate, the rise of Honor and the resilience of Motorola demonstrate the potential for new players to disrupt the market. It will be interesting to see how these trends continue to evolve in the coming years.
FAQs:
1. What were the leading smartphone brands in the European market in Q4 2024?
In Q4 2024, iPhones and Samsung Galaxy phones continued to dominate the European smartphone market, mirroring the global trend. However, the Honor brand experienced impressive growth, with a staggering 116% increase in shipments.
2. How did Apple perform in the European smartphone market in Q4 2024?
Apple accounted for one-third of all devices shipped in Europe (excluding Russia) in Q4 2024. They saw a 1% increase in annual iPhone deliveries.
3. Did Samsung and Xiaomi experience growth in their shipments in Q4 2024?
No, both Samsung and Xiaomi experienced declines in their shipments in Q4 2024. Samsung had a 12% decline, while Xiaomi had a 10% decline.
4. Which brands saw significant growth in the European smartphone market in 2023?
Motorola and Honor emerged as strong contenders in the European smartphone market in 2023. Motorola’s shipments increased by 73%, while Honor experienced a staggering 116% growth.
5. How did the Polish smartphone market differ from the overall European market in Q4 2023?
In Q4 2023, Samsung maintained its lead in the Polish smartphone market, accounting for 28% of smartphone shipments in the country. Xiaomi secured second place with a 21% market share and experienced significant 42% growth in shipments.
6. Did Apple and Samsung experience declines in shipments in the full year of 2023?
Yes, both Apple and Samsung experienced declines in shipments in the full year of 2023. Samsung’s shipments decreased by 11%, while Apple’s decreased by 4%.
7. Which brand had an increase in shipments in the European smartphone market in 2023?
Motorola stood out as the only brand with an increase in shipments in the European smartphone market in 2023. They grew by 34%.
Key Terms:
– Shipments: The number of devices sent or delivered to retailers or consumers.
– Market share: The percentage of the total market held by a particular company or product.
– Decline: A decrease or reduction in quantity or value.
– Staggering: Extremely impressive or surprising.
Suggested Related Links:
– Canalys: The official website of Canalys, the source of the data mentioned in the article.
The source of the article is from the blog foodnext.nl