From smooth R&B rhythms to electrifying performances, Usher is ready to captivate the audience at this year’s Super Bowl LVIII. With the support of Apple, the technological giant that has given the event a retro vibe, Usher’s presence on February 11 is highly anticipated. Apple’s one-minute trailer, titled “30 Years in the Making,” takes viewers on a journey through Usher’s extensive career, intertwining clips of devoted fans, street musicians, and even a church choir. Well-known personalities such as the basketball superstar LeBron James, Colombian rapper J Balvin, and BTS vocalist Jungkook also make memorable appearances.
During this nostalgic journey, the trailer showcases Usher’s 2004 hit “Yeah,” accompanied by a unique combination of flute, classical piano, and exhilarating choirs. Grainy footage of children singing and Usher himself diligently working behind a studio console adds an authentic atmosphere. The trailer pays homage to Usher’s 30-year musical career and commemorates his early beginnings when he joined an R&B group in Dallas at the age of 10. Usher’s breakthrough into the mainstream came a few years later when he contributed to the soundtrack of the 1993 film “Poetic Justice.”
Expressing his excitement, Usher said, “It’s an honor in my life that I can finally check performing at the Super Bowl off my bucket list. I can’t wait to show the world a show they haven’t seen from me yet.” This won’t be Usher’s first performance during the Super Bowl halftime; he previously took the stage in 2011 with the Black-Eyed Peas.
CBS will be hosting Super Bowl LVIII, and the event will be available to viewers on various platforms, including Paramount+ and Nickelodeon. Apple’s substantial investments in Super Bowl halftime sponsorships, reportedly totaling $50 million annually in a five-year deal, have proven effective in the past. Rihanna’s performance during last year’s event resulted in a significant increase in viewership, earning her two Emmy awards out of five nominations. Usher is preparing to deliver an unforgettable performance, and fans from around the world eagerly await the unforgettable show during the Super Bowl LVIII halftime.
FAQ:
1. Who is Usher?
Usher is a renowned American singer, songwriter, and dancer who gained international fame in the music industry with hits like “Yeah” and “U Remind Me.”
2. What are the benefits of sponsoring the Super Bowl halftime?
Sponsoring the Super Bowl halftime allows brands to reach a massive global audience and create a positive image by associating with this exceptional sporting event.
3. What are other ways to watch Super Bowl LVIII?
Super Bowl LVIII will be available to viewers on various platforms such as CBS, Paramount+, and Nickelodeon.
Sources:
– https://www.theverge.com/2020/1/30/21114714/apple-usher-super-bowl-trailer-commercial-30-years-in-the-making
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