Pinterest is venturing into the world of streaming programming with the introduction of a new series called Deliciously Entertaining, in collaboration with media company Tastemade. Hosted by renowned chef and cookbook author Danni Rose, the show showcases Rose and her guests using Pinterest’s various features to curate delightful gatherings. This move reflects a growing trend among social media companies to embrace streaming and shoppable video content.
Deliciously Entertaining will be available for streaming on Tastemade+ as well as through various streaming partners including Vizio, Roku, and Amazon’s Fire TV. Tastemade, known for its diverse collection of food and recipe-making shows, already boasts an impressive Pinterest following of 8.5 million users. This partnership between Pinterest and Tastemade originated in 2022 with an ambitious plan to produce 50 exclusive shows for the platform.
Nadine Zylstra, Pinterest’s global head of programming and originals, expressed her enthusiasm about this latest endeavor, remarking, “It’s the first time we’re expanding our programming beyond the app itself. We see tremendous potential in the food and drink sector, as it aligns perfectly with our core essence.” Zylstra, who previously held a similar role at YouTube, joined Pinterest in 2022. She now reports to chief content officer Malik Ducard, who also hailed from YouTube, where both Zylstra and Ducard worked side by side for six years.
This foray into streaming may be new for Pinterest, but the platform has been progressively enhancing its video capabilities. In 2021, the company launched Pinterest TV, a dedicated channel for content creators to produce full-length shoppable and live episodes, which could be further developed into series. Influential figures such as beauty influencer Manny MUA and Olympic gold medalist Tom Daley have already embraced this feature.
Since 2015, Pinterest has been involved in shoppable content, an area that is fast gaining traction among social media companies. TikTok, in particular, has made significant progress in this realm, prompting Pinterest to prioritize its video initiatives and learn from TikTok’s success in driving user engagement and product purchases through creator-led promotions.
As Pinterest takes a leap into streaming, it is poised to expand its reach within the entertainment industry. By collaborating with Tastemade, a prominent player in the food and recipe space, Pinterest aims to captivate audiences with its visually inspiring content and seamless integration of shopping experiences.
Frequently Asked Questions (FAQs)
Q: What is the new series called that Pinterest is introducing?
A: Pinterest is introducing a new series called “Deliciously Entertaining.”
Q: Who is hosting the “Deliciously Entertaining” series?
A: The series is hosted by renowned chef and cookbook author Danni Rose.
Q: What is the collaboration between Pinterest and Tastemade about?
A: Pinterest is partnering with media company Tastemade to produce the “Deliciously Entertaining” series and other exclusive shows.
Q: Where can viewers stream the “Deliciously Entertaining” series?
A: The series will be available for streaming on Tastemade+ as well as through streaming partners such as Vizio, Roku, and Amazon’s Fire TV.
Q: How many Pinterest users does Tastemade currently have?
A: Tastemade has an impressive Pinterest following of 8.5 million users.
Q: Who is Nadine Zylstra and what is her role at Pinterest?
A: Nadine Zylstra is Pinterest’s global head of programming and originals. She is responsible for overseeing the company’s expansion into streaming programming.
Q: What did Nadine Zylstra express about Pinterest’s expansion into programming?
A: Zylstra expressed enthusiasm about the new endeavor, stating that it is the first time Pinterest is expanding its programming beyond the app itself. She sees tremendous potential in the food and drink sector, which aligns with Pinterest’s core essence.
Q: What role did both Nadine Zylstra and Malik Ducard previously have?
A: Both Nadine Zylstra and Malik Ducard previously worked at YouTube before joining Pinterest. Zylstra had a similar role at YouTube, while Ducard is currently the chief content officer at Pinterest.
Q: How has Pinterest been enhancing its video capabilities?
A: In 2021, Pinterest launched Pinterest TV, a dedicated channel for content creators to produce full-length shoppable and live episodes. This feature has attracted influential figures such as Manny MUA and Tom Daley.
Q: What trend is Pinterest responding to in social media?
A: Pinterest is responding to the trend of social media companies embracing streaming and shoppable video content, with TikTok being a significant influence.
Key Terms and Jargon
1. Streaming programming: The distribution of video or audio content in real-time over the internet, allowing viewers to watch or listen to the content without downloading it.
2. Shoppable video content: Video content that includes interactive features or links that allow viewers to make purchases directly from the video.
3. Tastemade: A media company known for its diverse collection of food and recipe-making shows that has partnered with Pinterest to produce exclusive programming.
4. Vizio: A company that manufactures and sells televisions and other consumer electronics, which is one of the streaming partners for the “Deliciously Entertaining” series.
5. Roku: A company that produces streaming media players and smart TVs, which is another streaming partner for the “Deliciously Entertaining” series.
6. Amazon’s Fire TV: A streaming media player and smart TV platform developed by Amazon, which is also a streaming partner for the “Deliciously Entertaining” series.
7. Chief Content Officer: A senior executive position responsible for overseeing an organization’s content strategy and development.
Suggested Related Links
1. https://www.pinterest.com
2. https://www.tastemade.com
The source of the article is from the blog dk1250.com