Apple emerged as the clear winner in the European smartphone market during the fourth quarter of 2023, with its iPhone 15 Pro and iPhone 15 Pro Max leading the charge. The tech giant shipped a whopping 12.4 million units, solidifying its position as the top smartphone manufacturer in Europe. In fact, one out of every three smartphones sold in Europe during this period was an iPhone.
Apple’s dominance in Q4 is even more impressive when compared to the same quarter in 2022. The company’s market share increased from 31% to 33%, indicating a strong 1% annual growth rate. Meanwhile, its main competitor, Samsung, experienced a 12% decline in shipments, resulting in a loss of market share from 32% to 28%.
While Apple’s success can largely be attributed to the popularity of its latest flagship models, other manufacturers faced mixed fortunes. Xiaomi, for example, saw a 10% decline in shipments, with its market share dropping from 17% to 16%. Motorola, on the other hand, experienced a remarkable 73% increase in shipments, driven by the demand for its foldable Razr 40 line.
When considering the entire year, Samsung maintained its position as the overall leader in the European smartphone market. However, its market share dipped from 35% to 34%, as it faced tough competition from Apple. Apple, despite a 4% decline in shipments, managed to increase its market share to 27%.
Xiaomi, Motorola, and Oppo rounded out the top five smartphone manufacturers in Europe for the entire year. While the overall smartphone shipments in Europe decreased by 8% in 2023, the market remains highly competitive, with manufacturers constantly vying for the attention of consumers and adapting their strategies to stay at the forefront of the industry.
FAQs:
Q1: Who emerged as the winner in the European smartphone market in Q4 2023?
A1: Apple emerged as the winner in the European smartphone market in Q4 2023.
Q2: Which models contributed to Apple’s success?
A2: Apple’s iPhone 15 Pro and iPhone 15 Pro Max contributed to its success in the European smartphone market.
Q3: How many units of smartphones did Apple ship during Q4 2023?
A3: Apple shipped 12.4 million units of smartphones during Q4 2023.
Q4: What was Apple’s market share increase in Q4 2023 compared to the same quarter in 2022?
A4: Apple’s market share increased from 31% to 33% in Q4 2023 compared to the same quarter in 2022.
Q5: How did Samsung’s market share change in Q4 2023?
A5: Samsung experienced a decline in shipments, resulting in a loss of market share from 32% to 28% in Q4 2023.
Q6: Which manufacturer experienced a 73% increase in shipments in Q4 2023?
A6: Motorola experienced a remarkable 73% increase in shipments in Q4 2023.
Q7: Who maintained their position as the overall leader in the European smartphone market for the entire year?
A7: Samsung maintained its position as the overall leader in the European smartphone market for the entire year.
Q8: How did Samsung’s market share change for the entire year?
A8: Samsung’s market share dipped from 35% to 34% for the entire year.
Q9: Which other manufacturers rounded out the top five in the European smartphone market for the entire year?
A9: Xiaomi, Motorola, and Oppo rounded out the top five smartphone manufacturers in Europe for the entire year.
Q10: How did the overall smartphone shipments in Europe change in 2023?
A10: The overall smartphone shipments in Europe decreased by 8% in 2023.
Definitions:
– Market share: The percentage or proportion of total sales in a market that is held by a particular company or brand.
– Shipments: The act of sending or transporting goods, in this case, smartphones, from one place to another.
Related Links:
– Apple
– Samsung
– Xiaomi
– Motorola
– Oppo
The source of the article is from the blog zaman.co.at