In the constant battle for control of the European smartphone market, Apple and Samsung have long been competitors, vying for the top spot. These American and Korean giants have consistently exchanged places on the podium, but now, the latest figures for the fourth quarter of 2023 reveal a new victor: Apple.
According to a recent analysis published by Canalys, Apple has become the most popular smartphone vendor in terms of shipments. The tech giant experienced a 1% year-on-year growth, reaching an impressive 12.4 million units delivered. This achievement marks a significant milestone as it dethrones Samsung, which had dominated the market for the past seven quarters.
However, it was not just Apple’s modest growth that contributed to its rise to the top. The decline in Samsung’s sales also played a crucial role. Canalys estimated that Samsung’s shipments dropped by a substantial 12% to 10.8 million units compared to the previous year.
It is worth noting that overall smartphone shipments in Europe saw a decline of 3% year-on-year in the fourth quarter of 2023, amounting to 37.8 million units. Xiaomi, a prominent player in the market, also experienced a setback, with a 10% decrease to 6 million units. Despite this decline, Xiaomi managed to maintain its position as the third-largest vendor. Motorola and Honor followed with 2 million and 1.1 million units delivered, respectively.
Unfortunately, Meizu, another smartphone manufacturer, will no longer compete in the European market, as the company announced its departure from the smartphone production industry. Instead, Meizu will shift its focus towards more visionary endeavors.
The competition in the European smartphone market remains fierce, with Apple now leading the charge. As consumer preferences and market dynamics continue to evolve, only time will tell who will maintain their dominance in this highly competitive industry.
FAQ
1. Who is currently the most popular smartphone vendor in Europe?
Apple is currently the most popular smartphone vendor in Europe.
2. How much year-on-year growth did Apple experience in the fourth quarter of 2023?
Apple experienced a 1% year-on-year growth in the fourth quarter of 2023.
3. How many units did Apple deliver in the fourth quarter of 2023?
Apple delivered 12.4 million units in the fourth quarter of 2023.
4. Who did Apple dethrone as the top smartphone vendor in Europe?
Apple dethroned Samsung as the top smartphone vendor in Europe.
5. How much did Samsung’s shipments drop compared to the previous year?
Samsung’s shipments dropped by a substantial 12% compared to the previous year.
6. What was the overall decline in smartphone shipments in Europe in the fourth quarter of 2023?
Overall smartphone shipments in Europe saw a decline of 3% year-on-year in the fourth quarter of 2023.
7. Which other prominent player in the market experienced a setback in the fourth quarter of 2023?
Xiaomi experienced a setback with a 10% decrease in smartphone shipments.
8. Who are the third-largest and fourth-largest vendors in terms of units delivered in the fourth quarter of 2023?
Xiaomi is the third-largest vendor with 6 million units delivered, while Motorola and Honor follow with 2 million and 1.1 million units delivered, respectively.
9. Which smartphone manufacturer will no longer compete in the European market?
Meizu announced its departure from the smartphone production industry and will no longer compete in the European market.
Key Terms/Jargon
– Smartphone vendor: A company that manufactures and sells smartphones.
– Year-on-year: A comparison of performance or statistics over the course of one year to the same period in the previous year.
– Shipments: The number of units of a product that are delivered to customers.
– Market dynamics: The factors that influence the behavior and performance of a market, such as consumer preferences, competition, and trends.
Related links
– Apple
– Samsung
– Canalys
– Xiaomi
– Motorola
– Honor
The source of the article is from the blog dk1250.com