Mario’s Classic Pizza, a family-owned pizzeria in Hoboken, has found unexpected fame on Instagram with their weekly skits showcasing the trials and triumphs of working with family. The videos, which are both hilarious and relatable, have gained the attention of the internet, resulting in a surge of 4,000 new Instagram followers and one video amassing over 1 million views.
Owned and operated by Mario Albunia for over 36 years, Mario’s Classic Pizza is a beloved establishment known for its extensive menu, which includes 40 different pizza options, and its long-standing tradition of providing free Thanksgiving meals to the community.
To adapt to the digital age and connect with a wider audience, Mario and his sons, Mario Jr., Michael, and Joseph, took a comedic approach to marketing. It all started with their “Full-Price Fridays” campaign, where they humorously highlighted that every Friday is always a busy day for a pizza place with no discounts or specials. Customers found this amusing and began to visit the pizzeria, referencing the videos and creating excitement.
With the success of their marketing campaign, the Albunia family decided to venture into creating skits that portray common family-business tropes. These videos not only resonate with locals but have also captured the attention of internet users outside of Hoboken. The most viral video, titled “Walking into work late but it’s a family business,” has garnered over 1 million views.
Behind the scenes, the family enjoys the process of creating the videos, often breaking the fourth wall and sharing laughter with each other. Mario Jr. revealed that brainstorming ideas and exploring viral trends is an entertaining and collaborative experience for the family. However, filming schedules sometimes lead to humorous arguments, adding to the authenticity of their content.
In addition to their viral videos, Mario’s has embraced merchandise sales to generate excitement and create a sense of community among their customers. The pride they feel when they see someone wearing their merch is tremendous and reflects the deep connection they have built with their audience.
As Mario’s Classic Pizza continues to delight their local community and entertain followers on social media, the Albunia family looks forward to creating more skits that celebrate the joy and challenges of working together in a family-run business.
FAQ:
1. What is Mario’s Classic Pizza known for?
– Mario’s Classic Pizza is known for its extensive menu, including 40 different pizza options, and its tradition of providing free Thanksgiving meals to the community.
2. How did Mario’s Classic Pizza gain fame on Instagram?
– Mario’s Classic Pizza gained unexpected fame on Instagram through their weekly skits showcasing the trials and triumphs of working with family. These hilarious and relatable videos caught the attention of the internet and resulted in a surge of 4,000 new Instagram followers.
3. How many views did one of their videos amass on Instagram?
– One of their videos has gained over 1 million views on Instagram.
4. How did Mario’s Classic Pizza initially approach marketing?
– Mario’s Classic Pizza took a comedic approach to marketing with their “Full-Price Fridays” campaign, highlighting that every Friday is always a busy day for a pizza place with no discounts or specials.
5. What type of videos does the Albunia family create?
– The Albunia family creates skits that portray common family-business tropes. These videos resonate with locals and have also captured the attention of internet users outside of Hoboken.
6. How do the Albunia family members enjoy the process of creating videos?
– The family members enjoy the process of creating videos and often break the fourth wall, sharing laughter with each other. Brainstorming ideas and exploring viral trends is an entertaining and collaborative experience for them.
7. Apart from their videos, what else has Mario’s Classic Pizza embraced?
– Mario’s Classic Pizza has embraced merchandise sales to generate excitement and create a sense of community among their customers.
Definitions:
– Pizzeria: A restaurant where pizzas are made and sold.
– Skits: Short comedic performances or videos.
– Viral: Content that spreads rapidly and widely on the internet.
– Merchandise: Goods or products related to a particular brand or business, often sold to fans or customers.
Related links:
– mariosclassicpizza.com (Mario’s Classic Pizza official website)
– Mario’s Classic Pizza Instagram
The source of the article is from the blog kewauneecomet.com