Nacon, the publisher of titles such as The Lord of the Rings: Gollum and Robocop: Rogue City, has released a statement regarding the current situation in the gaming market. The company claims that there are too many games on the market, leading to intense competition.
Benoit Clerc, the head of the publishing department at Nacon, gave an interview to GamesIndustry, where he addressed the issues facing the video game market. Clerc stated that the market is currently very challenging for most publishers and requires increased game budgets.
According to him, there are too many games on the market that were financed during the pandemic and are now competing for players’ attention. The excessive number of new titles makes it difficult to generate sufficient interest from players. Many publishers struggle to achieve success in such a competitive environment.
Nacon acknowledges that it cannot compete with big AAA game publishers, so it focuses its marketing efforts on specific customer groups, such as racing fans. The company also commented on the failure of the Gollum game and is learning lessons from that experience.
Benoit Clerc emphasized that the company has made changes in production processes and collaboration with developers to avoid similar stories in the future.
It is worth noting that Nacon is not the only publisher noticing the issue of an abundance of games on the market. This situation may require the video game industry to reconsider its strategies and approaches to maintain player interest and engagement.
FAQ:
1. What games does Nacon publish?
Nacon publishes games such as The Lord of the Rings: Gollum and Robocop: Rogue City.
2. What issues affect the video game market?
Currently, the video game market faces many issues such as an excess of games, increased competition, rising production budgets, and difficulties in achieving success in a competitive environment.
Source: GamesIndustry
The source of the article is from the blog enp.gr