Apple, one of the most innovative companies in the world, is constantly creating its own world of technological solutions. Now, they have also decided to change the naming of their products to make them more accessible to ordinary users.
In the near future, Apple will release its latest device – Vision Pro goggles. Unlike the competition, Apple focuses on simplicity in naming to make it easier for everyone to understand. They want the product to speak for itself. For example, the name of the screen in iPhone 15 Pro is meant to indicate that it is of higher quality than the screen in iPhone 15.
Apple is now also changing the description of applications specifically designed for augmented reality goggles – Apple Vision Pro. Instead of using standard terms such as augmented reality (AR) or virtual reality (VR), Apple proposes a new concept – spatial computing. This refers to spatial processing or spatial calculations that better reflect the idea behind the designed solutions.
Apple’s decision also stems from the desire to avoid negative associations. Terms like “augmented reality” or “virtual reality” may evoke unwanted emotions in some users. The company wants its devices to be perceived in the best possible light, which is why they are also changing the way they describe their products.
This step will also help avoid misunderstandings and errors in information perception by users. Many ordinary users do not see the difference between different types of “reality”. Apple emphasizes consistency and simplicity in creating a completely new category of products that will be available to everyone.
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The source of the article is from the blog elektrischnederland.nl