NASCAR is a popular sport that attracts millions of racing enthusiasts. But do you know which drivers are the most popular on social media, specifically Instagram? Contrary to popular belief, the most followed drivers on Instagram are not necessarily the ones dominating the Cup Series.
Let’s take a closer look at the top ten drivers with the highest number of followers on Instagram. It’s important to note that this list does not include partially active or retired drivers, so you won’t find well-known names like Frankie Muniz, Jimmie Johnson, or Dale Earnhardt Jr. among them.
10. John Hunter Nemechek (235,216 followers)
In the tenth spot, we have the talented second-generation driver and Legacy Motor Club member, John Hunter Nemechek. At 26 years old, he has competed in all three NASCAR series. In 2015, he was named the Most Popular Driver in the Truck Series.
9. Austin Dillon (219,286 followers)
Coming in at number nine is former Truck Series champion and Cup Series driver, Austin Dillon. The 33-year-old third-generation driver is the grandson of legendary driver Richard Childress and the older brother of Truck Series driver Ty Dillon. Similar to Nemechek, Dillon was named the Most Popular Truck Series Driver in 2011.
8. Ryan Blaney (256,677 followers)
The current Cup Series champion, Ryan Blaney, occupies the eighth spot among the most followed full-time NASCAR drivers on Instagram. After an intense and thrilling campaign, Blaney clinched the NASCAR Cup Series title in 2023, surpassing Kyle Larson.
7. Joey Logano (280,489 followers)
Joey Logano, a two-time NASCAR Cup Series champion and teammate of Ryan Blaney at Team Penske, holds the seventh position on this list. Among his many achievements, Logano was named one of the Top 75 NASCAR Drivers in 2023. He won the Cup Series championships in 2018 and 2022.
6. Kyle Larson (336,631 followers)
In the sixth spot, surpassing the 300,000 follower milestone for the first time, is Kyle Larson. At 31 years old, he has maintained his position as one of the top NASCAR drivers on the track over the past three years. Like Logano, Larson, a driver for Hendrick Motorsports, was recognized as one of the Top 75 NASCAR Drivers last year, showcasing his talent despite his young age.
5. Kyle Busch (422,257 followers)
Taking the fifth spot on this list is one of the biggest names in NASCAR history, two-time NASCAR Cup Series champion Kyle Busch. “The Rowdy” became the first driver on this list to amass over 400,000 followers. At 38 years old, he is a legend in the sport and continues to be one of its leading representatives, racing for Richard Childress Racing in the top NASCAR categories.
4. Chase Elliott (479,474 followers)
It’s no surprise that the 2020 NASCAR Cup Series champion, Chase Elliott, secures a high position on this list. As a six-time Most Popular Driver in the NASCAR Cup Series, the 28-year-old Elliott currently ranks fourth among the most followed NASCAR drivers at the time of writing this article. As a second-generation driver and the son of legendary driver Bill Elliott, Chase has also claimed the NASCAR Xfinity Series championship and numerous other awards in his career.
3. Bubba Wallace (493,191 followers)
In the third spot, just ahead of Chase Elliott, is 23XI Racing driver Bubba Wallace. At the time of writing this article, Wallace remains the only full-time African American driver in NASCAR. The two-time Cup Series race winner is still one of the most talented African American drivers in NASCAR history. He has a total of eight victories across all three series.
2. Hailie Deegan (1,499,537 followers)
An unexpected addition to the list is 22-year-old Xfinity Series driver Hailie Deegan. As the first-ever female NASCAR driver with limited experience in the series, Deegan has amassed over a million followers, which may come as a surprise. A driver for AM Racing, Deegan has completed only four full campaigns in NASCAR and will make her Xfinity Series debut in the 2024 season.
1. Toni Breidinger (2,036,674 followers)
With over two million followers, model-racer Toni Breidinger is the most followed full-time NASCAR driver on Instagram. The Victoria’s Secret model currently races in the ARCA Menards Series, representing Venturini Motorsports. Breidinger has yet to debut as a full-time driver in NASCAR and currently competes on a part-time basis for Tricon Garage, driving the No. 1 Toyota Tundra in the Truck Series.
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