Apple is experiencing significant growth in the enterprise market, and Amazon’s recent announcement of the availability of Amazon WorkSpaces Thin Client raises the question: should Apple consider entering the thin client market? While thin client technology is not new, it may be the next wave of enterprise computing. Amazon WorkSpaces Thin Client, operating on the cloud, aims to simplify device management and reduce end-user device costs by delivering them directly from Amazon to end-users or company headquarters. The devices are automatically configured upon internet connection, providing users with an easy installation process. Additionally, it offers enhanced security by preventing data storage or application loading on the local device, and includes a simple device management service for IT teams.
Considering Apple’s position in the enterprise market, the company should be aware of Amazon’s entry into the thin client market. While Apple should not feel compelled to respond immediately, it should start developing macOS in the cloud and create a similar solution. This could involve creating a small, thin client closely integrated with Apple Business Manager and Apple Business Essentials, facilitating deployment for IT teams.
Apple can leverage its M1 chip technology and include Ethernet, Wi-Fi, and display output capabilities in its thin client. Most computational power would come from the cloud, allowing for a more cost-effective solution. Amazon charges $279.99 for its thin client, including a monitor, and an additional $6 per month, while Apple could offer a high-quality experience bundled with Apple Business Essentials for $299, with a monthly fee of $29.99 per device. Such an approach would generate not only recurring service revenue for enterprises but also potentially challenge Amazon’s dominance in the market.
While Apple may not necessarily want to initially enter the thin client market, the company might be compelled to do so if Amazon achieves significant success. Apple’s move into the thin client market would align with its goal of increasing service revenue in the enterprise sector. By offering a comprehensive package with an affordable device and a high monthly fee, Apple could attract businesses seeking integrated solutions.
In summary, Apple should monitor Amazon’s progress in the thin client market and be prepared for an appropriate response. By leveraging its technological expertise and cloud capabilities, Apple has the potential to gain a significant share in the enterprise market.
The source of the article is from the blog exofeed.nl